Once you have your first few basic newsletter messages written, you will need to start experimenting with putting in a few offers. These offers, of course, are going to be for your art and art information products. It may take some time and tinkering to get your product placement offers…
Do you subscribe to many email newsletters yourself? I subscribe to lots of them. Some I rarely read, or I stick them in a folder for "some time." ("Some time" usually never comes.) Eventually I unsubscribe, realizing that I'm never going to make time for them. Then there are a…
How do you view change? Is it frightening and intimidating? Or is it an opportunity for positive transformation? When Charles Dickens was a small boy, his father was sent to prison for poverty. As a result, the theme of imprisonment appears repeatedly in his many articles and novels. In one…
There's a saying in online marketing, "The money is in the list." I am a big believer in this saying. The money certainly is in the list, the email newsletter list, that is. I want you to think of your email newsletter and your email list as a rosebush that…
Have you been thinking about joining the growing ranks of artists online? But are you confused about which direction you should take on the internet? There are lots of directions you can take when it comes to promoting your art on the internet. Some artists go with a group art…
When you want to sell art online, you've got to be totally transparent with your customers. How do you do that? When there's bad news, your job as a blogger and internet art business entrepreneur is to TELL the truth, NOT hide it. Some years back, Joe Polish, who teaches…
When you sell art online, your biggest enemy is cynicism and skepticism. And that's why you'll win the online art selling game by exposing truth, not hiding it. A few years back there was a huge securities fraud suit against ten leading Wall Street investment firms. The analysts were in…
Have you ever wondered what is the basis of building a strong art brand online? Have you wanted to build an art brand online but was not sure how to do it? There is a lot of talk these days about building brands. There’s lots of books on the subject…
Have you thought about how important networking is for your art career success? Are you using the “clout” of your art world connections for your art career success? If you've been reading my blog posts or if you purchased my eBook Secrets to Selling Art, it should be getting very…
Which do you think is more valuable, residual profits from an online art business or wages? Which has more security over time? This is a tough issue. Our culture teaches us to expect wages for our time--the person who makes ten dollars an hour wants twelve, the attorney who makes…
