When you want to sell art online, you've got to be totally transparent with your customers. How do you do that? When there's bad news, your job as a blogger and internet art business entrepreneur is to TELL the truth, NOT hide it. Some years back, Joe Polish, who teaches…
When you sell art online, your biggest enemy is cynicism and skepticism. And that's why you'll win the online art selling game by exposing truth, not hiding it. A few years back there was a huge securities fraud suit against ten leading Wall Street investment firms. The analysts were in…
Have you ever wondered what is the basis of building a strong art brand online? Have you wanted to build an art brand online but was not sure how to do it? There is a lot of talk these days about building brands. There’s lots of books on the subject…
Have you ever thought about what was at the heart of a successful art blog? Have you ever wondered about the real essence of an art blog, what are the guiding and underlying principles that will make it a true success? A lot of artists out there trying to start…
Art galleries in major markets such as New York City can be difficult to understand. There are a wide range of galleries in these markets and each one can cater to a very specialized market. There are levels to these galleries, what I call the "Pyramidal Hierarchy" in my ebook …
Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction than you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts his call through, she says, "Fidel Castro on line 2." Do people call you up or email you and say,…
Do you know what QWERTY is? Unsure? Then just glance down at your computer keyboard. The first six letters at the top left spell it out---QWERTY. Do you know that these letters were arranged that way to make the job of typing more difficult? The first commercial typewriter, developed by…
If you remember a couple of months ago, I wrote a post called What An Artist Can Learn from Watching the Evolution of My Blog. In that post I told you all about how I first got started with Wordpress. I mentioned how I started out not knowing anything about…
Are you trying to grow your art blog or website? Are you finding that you are not getting many subscribers or much traffic? You may find that you are getting some comments. And maybe a few subscribers, and shares, and likes. But if you’re reading this, chances are you’re running…
"Do not be afraid of moving slowly. Be only afraid of standing still." - Chinese Proverb Have you been thinking about starting a blog or website to showcase your art like my blog, but have been holding off for financial or technical reasons? I understand. I did the same thing…
