When you want to sell art online, you’ve got to be totally transparent with your customers. How do you do that? When there’s bad news, your job as a blogger and internet art business entrepreneur is to TELL the truth, NOT hide it. Some years back, Joe Polish, who teaches my kind of marketing to […]
How to Sell Art Online – Overcoming Cynicism and Skepticism (Part 2)
July 17, 2013 by Leave a Comment
How to Sell Art Online – Overcoming Cynicism and Skepticism
July 10, 2013 by 5 Comments
When you sell art online, your biggest enemy is cynicism and skepticism. And that’s why you’ll win the online art selling game by exposing truth, not hiding it. A few years back there was a huge securities fraud suit against ten leading Wall Street investment firms. The analysts were in bed with the brokers. (Big […]
3 Keys to Building Your Art Brand Online
March 12, 2013 by
Have you ever wondered what is the basis of building a strong art brand online? Have you wanted to build an art brand online but was not sure how to do it? There is a lot of talk these days about building brands. There’s lots of books on the subject and lots of articles about […]
Starting a Successful Art Blog – You Only Get to Keep What You Give Away
February 4, 2013 by 11 Comments
Have you ever thought about what was at the heart of a successful art blog? Have you ever wondered about the real essence of an art blog, what are the guiding and underlying principles that will make it a true success? A lot of artists out there trying to start up their art blog and […]
Secrets of New York City Art Galleries – More Level 4 Galleries
December 7, 2012 by Leave a Comment
Art galleries in major markets such as New York City can be difficult to understand. There are a wide range of galleries in these markets and each one can cater to a very specialized market. There are levels to these galleries, what I call the “Pyramidal Hierarchy” in my ebook “Secrets to Selling Art.” […]
Artists: Do You Have A Killer USP?
December 6, 2012 by Leave a Comment
Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction than you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts his call through, she says, “Fidel Castro on line 2.” Do people call you up or email you and say, “I want this list of […]
Is Your QWERTY Holding You Back?
November 12, 2012 by 1 Comment
Do you know what QWERTY is? Unsure? Then just glance down at your computer keyboard. The first six letters at the top left spell it out—QWERTY. Do you know that these letters were arranged that way to make the job of typing more difficult? The first commercial typewriter, developed by Christopher Latham Sholes in 1873, […]
What An Artist Can Learn From Watching the Evolution of My Blog (The Evolution Continues)
August 9, 2012 by Leave a Comment
If you remember a couple of months ago, I wrote a post called What An Artist Can Learn from Watching the Evolution of My Blog. In that post I told you all about how I first got started with WordPress. I mentioned how I started out not knowing anything about blogging. And I also told […]
The Harsh Truth Why Your Art Blog or Website Isn’t Growing (And What To Do About It!)
June 18, 2012 by 19 Comments
Are you trying to grow your art blog or website? Are you finding that you are not getting many subscribers or much traffic? You may find that you are getting some comments. And maybe a few subscribers, and shares, and likes. But if you’re reading this, chances are you’re running a blog with the intention […]
What Can an Artist Learn from Watching the Evolution of My Blog?
June 11, 2012 by 9 Comments
“Do not be afraid of moving slowly. Be only afraid of standing still.” – Chinese Proverb Have you been thinking about starting a blog or website to showcase your art like my blog, but have been holding off for financial or technical reasons? I understand. I did the same thing for a long time. Getting […]
