Would you like to know the secrets to creating a professional artist portfolio? Did you know that a professional artist portfolio can lead to more art sales and a growing career? I get emails and questions all the time from students asking about their portfolios: "How many artworks should I…
Today I want to share some great tips about finding gigs and making it as a professional concept artist in today's industry. I get a lot of students asking me how I got to become a professional concept artist, making my living creating artwork for games, films, album covers, and…
Are you interested in becoming a concept artist? Would you like to become a professional artist that designs book covers for the many authors on Amazon? For many of us artists, we have big dreams about making it in the art world. Some of us see ourselves working at a…
I hear from a lot of artists. They usually say something like this to me: "Gary, my art speaks for itself." No, it doesn't. Sorry. Your art won't sell itself. When I hear them say they "hate marketing," I ask them why. Many reply with some variation of "I hate…
I'm all about giving it to you straight. The #1 reason online artists fail is because they never find a way to make money. Plain and simple, if you want to want to be a successful online Artist/Entrepreneur, you have to create a business that generates revenue. If you are…
What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale online? Sometimes it can take just a little bit of luck, like being on the right page at the right…
“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take about 30% of the time we currently spend on our business and it’s going to at least double our income”…
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I'm going one step further and ask, “What ocean are you fishing in?” See most…
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you're on track if you don't have a way to measure your progress -- even an informal method? I don't bring…
Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads. Until recently, Google AdWords had no equal. Not even close. The…
