Why Your Art Won’t Sell Itself
I hear from a lot of artists. They usually say something like this to me: "Gary, my art speaks for itself." No, it doesn't. Sorry. Your art won't sell itself.…
The Best Way For Artists to Make Money Online
I'm all about giving it to you straight. The #1 reason online artists fail is because they never find a way to make money. Plain and simple, if you want…
What Does It Take to Earn an Art Sale Online?
What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale…
Can Your Art Business Add a 3rd, 4th and 5th Gear?
“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take…
Is the artist “ocean” you’re fishing… really a pond?
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student),…
Is Your Art Business Goal Oriented?
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you're…
Which is Better for Artists? Facebook Ads or Google Adwords?
Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist…
Proof that Honesty Can Close a Sale?
One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead…
Sell Art Online by Building Trust
I once had a friend (John) who was a sales rep and one of his clients was a 30-something single woman. She and John had a nice friendship and they…
Of Artists and Alchemy (Part 2)
Intel makes chips out of sand, and Microsoft literally creates software out of thin air. Neither of them has to steal anything from anyone to do it, either. It's called…
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