5 Lies About Selling Art We All Fall For
Tell me - what's the single WORST piece of advice you've ever received about selling art? Over the last few years, I've heard some great ones about selling art. And…
Why Artists Must Cultivate Attention and Desire
An artist selling art online is really in the business of getting attention and cultivating desire One of the things I've noticed is a real tendency for artists to get…
Why Your Art Won’t Sell Itself
I hear from a lot of artists. They usually say something like this to me: "Gary, my art speaks for itself." No, it doesn't. Sorry. Your art won't sell itself.…
Understanding the Mainstream Art Gallery Establishment
Would you like to better understand the mainstream art gallery establishment? Do you want to sell more art in brick and mortar galleries in the mainstream art gallery establishment? When…
The Best Way For Artists to Make Money Online
I'm all about giving it to you straight. The #1 reason online artists fail is because they never find a way to make money. Plain and simple, if you want…
Is Your Traffic Obsession a Cry for Help?
“It’s five times more expensive to sell to a new customer than it is to sell to an existing one.” We’ve all heard the cliché hundreds of times, right? And…
What Does It Take to Earn an Art Sale Online?
What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale…
Can Your Art Business Add a 3rd, 4th and 5th Gear?
“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take…
Is the artist “ocean” you’re fishing… really a pond?
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student),…
Is Your Art Business Goal Oriented?
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you're…
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