I’m all about giving it to you straight. The #1 reason online artists fail is because they never find a way to make money. Plain and simple, if you want to want to be a successful online Artist/Entrepreneur, you have to create a business that generates revenue. If you are looking to provide value to […]
Is Your Traffic Obsession a Cry for Help?
July 6, 2015 by Leave a Comment
“It’s five times more expensive to sell to a new customer than it is to sell to an existing one.” We’ve all heard the cliché hundreds of times, right? And yet, most entrepreneurs would rather spend time and money chasing after new customers. Getting us to focus on conversion and follow-up and selling to current […]
What Does It Take to Earn an Art Sale Online?
July 2, 2015 by Leave a Comment
What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale online? Sometimes it can take just a little bit of luck, like being on the right page at the right time. Sometimes, it’s random. Most […]
Can Your Art Business Add a 3rd, 4th and 5th Gear?
June 17, 2015 by Leave a Comment
“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take about 30% of the time we currently spend on our business and it’s going to at least double our income” -Daryl Grant, after finishing the […]
Is the artist “ocean” you’re fishing… really a pond?
March 10, 2015 by Leave a Comment
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I’m going one step further and ask, “What ocean are you fishing in?” See most online artists and marketers define […]
Is Your Art Business Goal Oriented?
March 8, 2015 by 1 Comment
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you’re on track if you don’t have a way to measure your progress — even an informal method? I don’t bring this up to make you […]
Which is Better for Artists? Facebook Ads or Google Adwords?
November 11, 2014 by Leave a Comment
Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads. Until recently, Google AdWords had no equal. Not even close. The features, scalability, the sheer power […]
Proof that Honesty Can Close a Sale?
October 30, 2014 by 5 Comments
One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, “Since you’re in real estate, there are other systems you should buy that would […]
Sell Art Online by Building Trust
July 31, 2014 by Leave a Comment
I once had a friend (John) who was a sales rep and one of his clients was a 30-something single woman. She and John had a nice friendship and they were having dinner one night and she was complaining about how she couldn’t get a man. He said to her, “You really are a good […]
Of Artists and Alchemy (Part 2)
July 30, 2014 by Leave a Comment
Intel makes chips out of sand, and Microsoft literally creates software out of thin air. Neither of them has to steal anything from anyone to do it, either. It’s called alchemy. The creation of something out of nothing. 100 years ago, we didn’t have cars, airplanes, TV’s, computers or skyscrapers. Now we do, and we […]
