Tell me – what’s the single WORST piece of advice you’ve ever received about selling art? Over the last few years, I’ve heard some great ones about selling art. And I want to share them with you – and get some of your thoughts too. You know how it goes…Unsolicited advice – bad advice – […]
Why Artists Must Cultivate Attention and Desire
January 4, 2019 by 1 Comment
One of the things I’ve noticed is a real tendency for artists to get obsessed with the latest shiny red ball. In other words, some new and exciting tactic or strategy takes hold and it’s all anyone can talk about. This fact is nothing new – it’s human nature to latch on to “what’s new”, […]
Why Your Art Won’t Sell Itself
February 20, 2018 by 1 Comment
I hear from a lot of artists. They usually say something like this to me: “Gary, my art speaks for itself.” No, it doesn’t. Sorry. Your art won’t sell itself. When I hear them say they “hate marketing,” I ask them why. Many reply with some variation of “I hate being self-promotional” or “My art […]
Understanding the Mainstream Art Gallery Establishment
February 13, 2018 by 1 Comment
Would you like to better understand the mainstream art gallery establishment? Do you want to sell more art in brick and mortar galleries in the mainstream art gallery establishment? When I first moved to New York City in 1998, I had positive and exciting emotions about my art career. I was excited because I had […]
The Best Way For Artists to Make Money Online
July 28, 2015 by 1 Comment
I’m all about giving it to you straight. The #1 reason online artists fail is because they never find a way to make money. Plain and simple, if you want to want to be a successful online Artist/Entrepreneur, you have to create a business that generates revenue. If you are looking to provide value to […]
Is Your Traffic Obsession a Cry for Help?
July 6, 2015 by Leave a Comment
“It’s five times more expensive to sell to a new customer than it is to sell to an existing one.” We’ve all heard the cliché hundreds of times, right? And yet, most entrepreneurs would rather spend time and money chasing after new customers. Getting us to focus on conversion and follow-up and selling to current […]
What Does It Take to Earn an Art Sale Online?
July 2, 2015 by Leave a Comment
What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale online? Sometimes it can take just a little bit of luck, like being on the right page at the right time. Sometimes, it’s random. Most […]
Can Your Art Business Add a 3rd, 4th and 5th Gear?
June 17, 2015 by Leave a Comment
“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take about 30% of the time we currently spend on our business and it’s going to at least double our income” -Daryl Grant, after finishing the […]
Is the artist “ocean” you’re fishing… really a pond?
March 10, 2015 by Leave a Comment
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I’m going one step further and ask, “What ocean are you fishing in?” See most online artists and marketers define […]
Is Your Art Business Goal Oriented?
March 8, 2015 by 1 Comment
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you’re on track if you don’t have a way to measure your progress — even an informal method? I don’t bring this up to make you […]
