Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads. Until recently, Google AdWords had no equal. Not even close. The features, scalability, the sheer power […]
Proof that Honesty Can Close a Sale?
October 30, 2014 by 5 Comments
One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, “Since you’re in real estate, there are other systems you should buy that would […]
Sell Art Online by Building Trust
July 31, 2014 by Leave a Comment
I once had a friend (John) who was a sales rep and one of his clients was a 30-something single woman. She and John had a nice friendship and they were having dinner one night and she was complaining about how she couldn’t get a man. He said to her, “You really are a good […]
Of Artists and Alchemy (Part 2)
July 30, 2014 by Leave a Comment
Intel makes chips out of sand, and Microsoft literally creates software out of thin air. Neither of them has to steal anything from anyone to do it, either. It’s called alchemy. The creation of something out of nothing. 100 years ago, we didn’t have cars, airplanes, TV’s, computers or skyscrapers. Now we do, and we […]
Of Artists and Alchemy
July 24, 2014 by 2 Comments
Listen up, because I’m about to explain one of the most critical, most fundamentally misunderstood realities of economics. This simple truth could change the way you see everything. The essential reality is that making art and creating a successful art business is alchemy. Remember the alchemists from the middle ages? They sought a formula to […]
The Magic of Building Trust Online
July 22, 2014 by Leave a Comment
A very long time ago, back in my Amway “pink Kool-Aid” days, I remember meeting a prospect at Perkin’s or Denny’s or one of those coffee-and-pancakes places that are just one step above McDonald’s. This guy, I honestly don’t even remember his name, was one of hundreds of “coffee meetings” I plowed through. I barely […]
2 Tips for Using Video in Your Art Business
July 21, 2014 by Leave a Comment
The shortest path from your message to peoples’ wallets is video. Wouldn’t ALL of us make more videos if it wasn’t such a pain in the butt? What if video was a whole lot faster and easier? Surely there’s an easier way… and it turns out there is. A handful of inexpensive apps and elbow […]
The 4 Formulas for a Star Art Business
July 17, 2014 by Leave a Comment
Most companies will not “ring the bell” on the Star Report quiz. Only 25% of start ups are niche leaders and only 20% of those are growing fast enough to be called “stars”. That means only 5% qualify as true stars right from the beginning. However, if your art business doesn’t “ring the bell” it […]
Can Your Art Business Be a Star?
July 16, 2014 by Leave a Comment
Got this from a reader of my ebook How to Sell Art Online: The Complete Guide… “I am doing everything from selling to invoicing. Difficult to even have the time to think about (strategic) things. Had I not read the book over Christmas, I probably would not have taken the time to read it at […]
Do We Like Being Hamsters on a Wheel?
July 14, 2014 by Leave a Comment
The alarm clock meep-meeps at you at 5:45am. You hit the snooze once or twice, and then roll out of bed and rub the 5 or 6 hours of sleep from your eyes. Shower Dress Coffee Commute Then it’s straight to the inbox, the voice messages, the texts, the snail mail, the faxes. A flurry […]
