A few musings on a pleasant afternoon in late November… I’m looking out my home office window right now at an absolutely gorgeous sunset. The Creator is really showing off. And I get to kick back, put my feet on my desk, and savor the equinoctial majesty. My friend David called me from his car […]
Proof that Honesty Can Close a Sale?
October 30, 2014 by 5 Comments
One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, “Since you’re in real estate, there are other systems you should buy that would […]
2 Tips for Using Video in Your Art Business
July 21, 2014 by Leave a Comment
The shortest path from your message to peoples’ wallets is video. Wouldn’t ALL of us make more videos if it wasn’t such a pain in the butt? What if video was a whole lot faster and easier? Surely there’s an easier way… and it turns out there is. A handful of inexpensive apps and elbow […]
Can Your Art Business Be a Star?
July 16, 2014 by Leave a Comment
Got this from a reader of my ebook How to Sell Art Online: The Complete Guide… “I am doing everything from selling to invoicing. Difficult to even have the time to think about (strategic) things. Had I not read the book over Christmas, I probably would not have taken the time to read it at […]
3 Email Newsletter Tricks to Boost Business
November 18, 2013 by Leave a Comment
Here are three autoresponder techniques that I have used successfully in my email newsletter. Using these ideas in your email newsletter can help you make autoresponders a high art. Autoresponder Trick #1: I use Aweber, and I’ve noticed that the people who are truly interested will open up my Autoresponder emails 2+ times, some of […]
Why Starting an Art Blog is Like My First Time Landing an Airplane
October 24, 2013 by 3 Comments
My brother took me for a ride in his Cessna 172, and for most of the trip – take off and landing – I was the pilot. It was scary. And exhilarating. The plane was wobbly and unstable at first. Every touch of the wheel seemed to send us off balance, pitching forward or back […]
Professional Artist or Employee? It’s Your Choice
September 12, 2013 by Leave a Comment
How do you view change? Is it frightening and intimidating? Or is it an opportunity for positive transformation? When Charles Dickens was a small boy, his father was sent to prison for poverty. As a result, the theme of imprisonment appears repeatedly in his many articles and novels. In one short story he wrote about […]
Your Email Newsletter: The Magic Rosebush
September 6, 2013 by Leave a Comment
There’s a saying in online marketing, “The money is in the list.” I am a big believer in this saying. The money certainly is in the list, the email newsletter list, that is. I want you to think of your email newsletter and your email list as a rosebush that produces beautiful, prize-winning roses. But […]
Art Blog, Group Art Site, or Personal Art Website? Which is Better?
August 26, 2013 by 7 Comments
Have you been thinking about joining the growing ranks of artists online? But are you confused about which direction you should take on the internet? There are lots of directions you can take when it comes to promoting your art on the internet. Some artists go with a group art site like Etsy, eBay, or […]
