Hey there. Quick warning – this article is going to start out on a “not so happy” note. I know, not my usual style, but today it’s important to visit the dark side. I wanted to share with you one huge regret I’ve had since leaving corporate and starting my own business. If I could […]
Which is Better for Artists? Facebook Ads or Google Adwords?
November 11, 2014 by Leave a Comment
Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads. Until recently, Google AdWords had no equal. Not even close. The features, scalability, the sheer power […]
Your Email Newsletter: The Magic Rosebush
September 6, 2013 by Leave a Comment
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Networking for Art Career Success: Contacts, Connections, Clout
February 18, 2013 by
Have you thought about how important networking is for your art career success? Are you using the “clout” of your art world connections for your art career success? If you’ve been reading my blog posts or if you purchased my eBook Secrets to Selling Art, it should be getting very clear by now that the […]
What Can 100 Percent Effort Do for Your Art Career?
January 23, 2013 by
Are you reluctant to act on your art career because of a fear of failure? Are you afraid of “blowing it,” of being embarrassed or looking foolish to your friends and family? I can understand that. We’re all afraid of blowing it, of looking like fools in front of our family and friends. But why […]
Artists – Do You Always Insist on Yourself?
January 10, 2013 by
“Insist on yourself; never imitate. Your own gift you can present every moment with the cumulative force of a whole life’s cultivation, but of the adopted talent of another, you have only an extemporaneous half-possession. That which each can do best, none but his maker can teach him.” – Ralph Waldo Emerson Do you ever […]
Artists: Do You Have A Killer USP?
December 6, 2012 by
Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction than you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts his call through, she says, “Fidel Castro on line 2.” Do people call you up or email you and say, “I want this list of […]
Buying and Selling Art – NOT Rational
November 30, 2012 by
One time an art gallery owner, Nick, told me: “My WIFE makes EMOTIONAL decisions. Like when she buys a vacuum sweeper. But I make LOGICAL decisions.” I asked, “You only make logical decisions, Nick? All your cars and investments and business purchases are completely rational. Is that right?” “That’s absolutely right.” (Just the week before […]
Secrets of New York City Art Galleries: Chelsea Arts District
October 17, 2012 by
The Chelsea Arts District in Manhattan is one of the most vital and vibrant art districts in the world. There are around 1,500 art galleries in New York City operating at any given time. In Manhattan you find them in Soho, Tribecca, Chelsea, The Village, the Lower East Side, and on 57th Street. There are […]
How to Write an Art Blog Even if You Hate to Write
October 11, 2012 by
Are you thinking about starting an art blog or email newsletter? But are you hesitant to start because you hate to write? Or are you afraid you don’t have time to write? Let’s face it, this is at the heart of why we put off getting that art blog or email newsletter going in the […]
