The Number One Priority for Artists Online
Hey there. Quick warning - this article is going to start out on a "not so happy" note. I know, not my usual style, but today it's important to visit…
Which is Better for Artists? Facebook Ads or Google Adwords?
Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist…
Your Email Newsletter: The Magic Rosebush
There's a saying in online marketing, "The money is in the list." I am a big believer in this saying. The money certainly is in the list, the email newsletter…
Networking for Art Career Success: Contacts, Connections, Clout
Have you thought about how important networking is for your art career success? Are you using the “clout” of your art world connections for your art career success? If you've…
What Can 100 Percent Effort Do for Your Art Career?
Are you reluctant to act on your art career because of a fear of failure? Are you afraid of “blowing it,” of being embarrassed or looking foolish to your friends…
Artists – Do You Always Insist on Yourself?
“Insist on yourself; never imitate. Your own gift you can present every moment with the cumulative force of a whole life’s cultivation, but of the adopted talent of another, you…
Artists: Do You Have A Killer USP?
Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction than you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts…
Buying and Selling Art – NOT Rational
One time an art gallery owner, Nick, told me: "My WIFE makes EMOTIONAL decisions. Like when she buys a vacuum sweeper. But I make LOGICAL decisions." I asked, "You only…
Secrets of New York City Art Galleries: Chelsea Arts District
The Chelsea Arts District in Manhattan is one of the most vital and vibrant art districts in the world. There are around 1,500 art galleries in New York City operating…
How to Write an Art Blog Even if You Hate to Write
Are you thinking about starting an art blog or email newsletter? But are you hesitant to start because you hate to write? Or are you afraid you don't have time…
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