Do you have to practice art every day? Do you need to paint or use Photoshop on a regular and consistent basis to keep your skills sharp? I get these kinds of questions all the time from students, and it's a really important subject. But I have to admit that…
Today I want to share some great tips about finding gigs and making it as a professional concept artist in today's industry. I get a lot of students asking me how I got to become a professional concept artist, making my living creating artwork for games, films, album covers, and…
Hey there. Quick warning - this article is going to start out on a "not so happy" note. I know, not my usual style, but today it's important to visit the dark side. I wanted to share with you one huge regret I've had since leaving corporate and starting my…
Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads. Until recently, Google AdWords had no equal. Not even close. The…
There's a saying in online marketing, "The money is in the list." I am a big believer in this saying. The money certainly is in the list, the email newsletter list, that is. I want you to think of your email newsletter and your email list as a rosebush that…
Have you thought about how important networking is for your art career success? Are you using the “clout” of your art world connections for your art career success? If you've been reading my blog posts or if you purchased my eBook Secrets to Selling Art, it should be getting very…
Are you reluctant to act on your art career because of a fear of failure? Are you afraid of “blowing it,” of being embarrassed or looking foolish to your friends and family? I can understand that. We’re all afraid of blowing it, of looking like fools in front of our…
“Insist on yourself; never imitate. Your own gift you can present every moment with the cumulative force of a whole life’s cultivation, but of the adopted talent of another, you have only an extemporaneous half-possession. That which each can do best, none but his maker can teach him.” - Ralph…
Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction than you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts his call through, she says, "Fidel Castro on line 2." Do people call you up or email you and say,…
One time an art gallery owner, Nick, told me: "My WIFE makes EMOTIONAL decisions. Like when she buys a vacuum sweeper. But I make LOGICAL decisions." I asked, "You only make logical decisions, Nick? All your cars and investments and business purchases are completely rational. Is that right?" "That's absolutely…
