A few musings on a pleasant afternoon in late November… I’m looking out my home office window right now at an absolutely gorgeous sunset. The Creator is really showing off. And I get to kick back, put my feet on my desk, and savor the equinoctial majesty. My friend David called me from his car […]
Is Your Traffic Obsession a Cry for Help?
July 6, 2015 by Leave a Comment
“It’s five times more expensive to sell to a new customer than it is to sell to an existing one.” We’ve all heard the cliché hundreds of times, right? And yet, most entrepreneurs would rather spend time and money chasing after new customers. Getting us to focus on conversion and follow-up and selling to current […]
The Number One Priority for Artists Online
November 14, 2014 by 3 Comments
Hey there. Quick warning – this article is going to start out on a “not so happy” note. I know, not my usual style, but today it’s important to visit the dark side. I wanted to share with you one huge regret I’ve had since leaving corporate and starting my own business. If I could […]
Which is Better for Artists? Facebook Ads or Google Adwords?
November 11, 2014 by Leave a Comment
Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads. Until recently, Google AdWords had no equal. Not even close. The features, scalability, the sheer power […]
Can Your Art Business Be a Star?
July 16, 2014 by Leave a Comment
Got this from a reader of my ebook How to Sell Art Online: The Complete Guide… “I am doing everything from selling to invoicing. Difficult to even have the time to think about (strategic) things. Had I not read the book over Christmas, I probably would not have taken the time to read it at […]
Does Your Outdated Art Marketing Need Disrupting?
March 13, 2014 by Leave a Comment
When you call a cab company, a 56 year old woman who smokes 3 packs a day says “hello” in a scratchy voice and puts you on hold. She tells you your cab will be there in 45 minutes. 55 minutes later you call back, wondering where your ride is. She says “I’m sorry, sir, […]
Your Email Newsletter: The Magic Rosebush
September 6, 2013 by Leave a Comment
There’s a saying in online marketing, “The money is in the list.” I am a big believer in this saying. The money certainly is in the list, the email newsletter list, that is. I want you to think of your email newsletter and your email list as a rosebush that produces beautiful, prize-winning roses. But […]
3 Keys to Building Your Art Brand Online
March 12, 2013 by
Have you ever wondered what is the basis of building a strong art brand online? Have you wanted to build an art brand online but was not sure how to do it? There is a lot of talk these days about building brands. There’s lots of books on the subject and lots of articles about […]
Networking for Art Career Success: Contacts, Connections, Clout
February 18, 2013 by 1 Comment
Have you thought about how important networking is for your art career success? Are you using the “clout” of your art world connections for your art career success? If you’ve been reading my blog posts or if you purchased my eBook Secrets to Selling Art, it should be getting very clear by now that the […]
Are You a Daydream Believer?
February 5, 2013 by 1 Comment
Are you a believer? Are you a daydream believer? Are you finding yourself getting bored in certain areas of your life or with certain tasks you have set? Perhaps it’s time to make your life more challenging: make it more complex or shoot for a higher level of performance. If you’re stymied in your job, […]
