So You Want to Sell Your Art?
Here are surefire strategies no one is telling you about.
Here are surefire strategies no one is telling you about.
Why do some artists make money so easily — while you try everything possible and get barely enough customers, sales and profits?
What if there was a way you could convert 15%, 25%—even 50% or more of your customers, galleries, how much more money would you earn as a result?
If you could read just one article about how to turn your efforts into an unstoppable selling machine, this is it. I dare you to read this entire article and not change the way you sell to art galleries.
“Thanks for sharing your insights. Your writing is well-researched, thoughtful and inspirational, and even as a seasoned artist I have found it helpful and refreshing.” – Alison Greyson
If you are … (Check which one applies to you.)
a Painter (Oil, Acrylic, Watercolor)
a Sculptor (Wood, Metal, Stone, Ceramic)
a Graphic Designer (Illustrator, Digital Designer) Grow your client base quickly
…….you are about to learn the most overlooked truth about how to create a profitable career.
If you’ve ever wondered what the single most important skill is in the business of art, that when mastered, would single-handedly account for more success than any other skill, I would tell you, without a doubt — it’s the ability to sell. That’s because the single most important ingredient of any art career is the artist’s knowledge of marketing.
Listen closely. You could spend a bundle on self-promotion and trying to sell yourself to art galleries –but all that is not going to do you much good if your promotion isn’t compelling or effective enough to make them want to listen to you, let alone, buy what you’re selling.
In the next 5 minutes, I’ll show you how to easily master the skill of selling to art galleries, clients, customers, and reap immeasurable financial rewards in all your marketing efforts.
Here are just a few things you’ll learn from reading this article:
- Why 99.9% of artists are missing the mark – how they violate hidden rules of conduct when communicating their message to art galleries – and consequently fail to gain sales and profits
- Why selling principles that work well for many industries do not necessarily apply to selling to the Mainstream Art Establishment – and why they can even kill your sales
- How to dramatically boost your conversion ratio – and turn more of your prospects into buying customers using a simple model that is proven to work
- How to get dramatically more sales that go far beyond the boundaries of your selling strategy – why real selling actually centers around your marketing communications (e-mails to your prospects/customers that sizzle, newsletters/ezines, autoresponder messages) — and how to craft them for maximum sales
- There is a science to selling to the art establishment (creating e-mail and marketing communications). And there are certain immutable laws which govern the creation of sales. Once these laws are followed, anyone can achieve commercial success in the mainstream gallery system — with mathematical certainty.
This is an incredible opportunity that is available to you — but only if you take the first step. Your first step is to read this article in its entirety. Please don’t just skim through it — I don’t want you to miss a single word because when I demystify selling to the art establishment for you, you simply cannot fail to create the sales and profits you want and deserve.
“Thank you for the educational art marketing information. I had very few ideas on this topic till I came across your eBook. It is well-written and easy to follow. Keep it up!” – Andy Reisling
The True Currency of the Art World
You’ve heard it said before. Selling is the underlying currency of today’s business world. Marketing wields power that controls the entire planet — and Marketing has the power to influence people, alter beliefs, and even shape the destiny of the world.
Therefore, artists who can sell (skillful marketers) are the real “power behind the throne,” so to speak.
In the Art Establishment, the most skillful marketers are the power players. They are the ones who get people to listen, register, respond, subscribe, or take action that eventually leads to sales.
Since they are the driving force of the Art business, is it any wonder that Artists who are expert marketers earn some of the highest incomes — and that these Artist entrepreneurs are among the privileged few who generate serious money?
Why There is a Scarcity of Skilled Artists Who Can Sell
One would think that because so many books have been written on the subject of selling and marketing, the larger art markets must be crawling with outstanding artists who can sell. This simply isn’t true. While there are so many talented artists, there exists only a small handful of skilled artists who can effectively sell to the mainstream art establishment. Only a few have managed to “crack the code” of effective marketing.
MYTH: An art student who is extremely talented will easily impress gallery directors and art critics. Wrong!
Just because someone is a skilled or talented artist doesn’t mean his talent will automatically translate into gallery representation and a successful career. Here’s a real shocker: Some of the best artists are not adept at all in selling and marketing their work. That’s because the art schools never bothered to teach them. In fact, oftentimes much of how they approach the art galleries and art market is counterproductive to sales.
What most people don’t realize is that the Mainstream Art Establishment has a culture all its own. It has its own mindset, its own psychology — even its own language, so to speak.
Therefore, slapping an ordinary sales letter together just won’t do the trick. Trying to “package” yourself won’t do you much good either, and may make you just get lost in the white noise.
Secrets of a Professional NYC Artist
My name is Gary Bolyer. Just like you, I am an artist. I paint landscapes and seascapes in oil. I began oil painting in my early teens and have never looked back. And probably just like you, I have always known from a very early age that I was going to be an artist.
I started my art career in 1981 when I received my degree in painting from a large university in the southern part of the United States. I was well-trained as a craftsman and a painter. But like the vast majority of other Fine Art Majors, I didn’t have any selling skills. And I can tell you I knew nothing about marketing.
I thought that because I had talent as a painter, the world would somehow recognize it and beat a path to my door. I thought my destiny was written clearly in the stars. I was going to be the “Boy Wonder,” the “Peter Pan.” Like the words of the song by Elton John, “I never thought I’d lose, I only thought I’d win.”
I was sorely mistaken.
So in May of 1981, I charged full-speed through the gates of graduation toward my own appointment with time.
I was absolutely determined to make it as an artist. I attended art fairs and festivalsand spent long hours at all kinds of special art events, but ended up often with very little money to show for all of my hard work.
I’m sure you know what I’m talking about – — Sweating long hours in a booth or tent under a burning summer sun, for what ended up being just pats on the back and a lot of insincere compliments about my paintings.
I see artists doing this all the time. I would work from daylight to dawn at some art fair and come home nearly broke. I began to wonder what was wrong. I have to admit to you that there were many times I just felt like giving up.
Frustrated with the progress I was making with growing my career, I began to read a lot of books on marketing and selling. I was trying to fill in the holes that had been left out of my art education.
I can tell you that I was hopping mad at this time in my life because I didn’t have the necessary knowledge to make my career work. And it was causing a lot of problems in my personal life. I was making beautiful paintings, but nobody seemed to notice or even care.
It was breaking my heart.
But something inside me kept pushing ahead and I became even more determined than ever. I continued reading and learning, even going back to the university for business and marketing classes. I began making great progress.
In 1998, I moved to New York City, and learned quickly that selling art here is infinitely different from other areas of the country. So although I already had a wealth of education, I literally had to unlearn most of the things I already knew — and I was forced to become a student again.
“I love everything I just read. Thanks for putting it out there.” -Allen Hodges
From 1998 to 2005, I voraciously pursued the craft of selling to the Mainstream Art Establishment in New York City.
I met several powerful gallery directors along the way. They introduced me to many elite people in the Art world. But mainly, they took me under their wings and educated me.
Through my circle of close friends, I was introduced to many top art experts, art critics, and highly successful artists. I offered to buy them lunch if we could talk about the Business of Art. Because they loved their careers and loved to talk about art, many of them took me up on my invitation. I picked their minds for every detail. I took complex notes on every idea they gave me. I asked them point-blank why their careers were so successful. I asked them to tell me what I needed to do to be as successful as they were.
At the end of 2006, I was convinced that my education was finally complete because I possessed hands-on experience in a wide spectrum of marketing disciplines, including scientific marketing, ad tracking and testing, writing effective direct-mail, online marketing communications, etc.
As a result, I had come to know exactly what works and what doesn’t work with gallery directors — and had personally developed my own unique model of marketing that has been proven to sell.
By October 2006, my work was selling like crazy. I was selling on the internet and through mainstream art galleries and corporate consultants in New York City and Washington, D.C.
My original paintings, prints, and drawings are now in hundreds of public and private collections throughout the United States, Canada, United Kingdom, Russia, China, and 9 other countries worldwide.
In 2004, my work was selected by the prestigious Art in Embassies Program sponsored by the U.S. Department of State in Washington, D.C. Ambassador and Mrs. John Herbst personally selected my paintings to decorate their Ambassadorial residence in Tashkent, Uzbekistan.
I don’t tell you this to brag, but to point to the fact that your survival as an artist depends largely on how well you can market yourself to the art establishment. As you read on, you’ll begin to understand why there’s really no mystery to learning to do the same things I have done and turn your art into an endless income stream.
“This was a very eye-opening and thought-provoking book! Selling is such an ongoing process and what a learning curve! You really have to think outside the box! Some ideas work; some don’t. Your ideas really do work.” – Susan Travers
The Birth of Secrets to Selling Art
Recently, a successful Internet marketing friend of mine, suggested that I write an eBook and offer what I know to others.
“You’re an artist out there in the trenches. You’ve been through it all. You can genuinely help others,” he told me.
That’s when it hit me, and I said, “Wow! That’s a great idea!” It was then that I started toying with the idea of teaching my unique model of marketing to others. I was convinced that the proprietary knowledge I’ve acquired over the years is far more valuable to the Internet community than I could possibly imagine.
So here’s what I did: I started my art blog in July of 2010. I began posting blogs about the business of art. I blogged incessantly for the last year.
And then I started writing my eBook “Secrets to Selling Art: What You Never Learned in Art School About Selling Your Work.”
You can say that I started my blog and wrote my ebook as a solution to the scarcity of skilled artists who can market themselves adequately. There simply are too many talented people who are struggling with their careers.
There are many very talented artists whose careers will be lost simply because they don’t know how to sell.
And that’s how I came to write my blog and my ebook.
I condensed all the persuasive marketing techniques that have taken me a lifetime to acquire into …
… the Secrets to Selling Art — a one-of-a-kind ebook.
Secrets to Selling Art consists of a huge bank vault of trade secrets — most of which no other art marketer in existence knows, and most of which you won’t find in any book or course that’s presently being taught. I’ve held these trade secrets so close to the chest that I’ve almost forgotten their immense value.
Here are just a few of the juiciest secrets I reveal in the ebook (I’ll tell you later how *you* can get your hands on it):
- The incredible Formula for Meeting, Getting to Know, and Staying in the forefront of Gallery Director’s attention — This proprietary formula, which I invented, has been one of the most celebrated highlights of the ebook, and has been called the “killer app of art marketing.”
Common marketing principles that work well in other markets — but fail miserably in the Art arena . Countless artists are making these deadly mistakes everyday — and don’t even know that they’re killing sales in the process
How to write marketing communications (such as e-mails to your prospects/customers that sizzle, attention-grabbing ad copy, irresistible free reports, newsletters/ezines, autoresponder messages, etc.) in a way that dramatically boosts your sales. Having big, fat mailing lists won’t make you any money unless you know what to do with them
How to activate your prospect’s buying mode by using secret codes in your approach that cause the prospect to buy without any resistance.
So you see, I condensed everything I’ve learned about selling art the last 15 years into 8 Chapters of of pure, unadulterated substance. Quite frankly, there isn’t a book out there that’s as comprehensive as this — at any price — that can propel any career to record earnings in as short a time.
“Much appreciation for the ‘timely’ information and motivation. I have been scratching my head, often for years, as to what is out of balance in my painting career. Your methods have put new light on my outdated marketing skills. Thanks to you, my passion to make and market my art is alive again. Much Thanks.” – Christina Levin
Here’s What You Won’t Be Getting
Now that you’ve seen what you’ll be getting, here’s what you won’t be getting:
You won’t learn concepts that are untested and unproven. Everything I give you is scientifically proven to produce results — that is, more leads, more gallery representation, more sales, and more profits.
You won’t get rehashed, recycled, or regurgitated lessons that everyone has proliferated on the Web. What you’ll get are ingenious, innovative, and effective tactics that most people — not even top art graduates from Ivy League schools — know about.
How Much is All This Worth to You?
Back in 1998 when I first entered the New York City Art marketing arena, if someone had offered me the Secrets to Selling Art, I would have been willing to pay $5,000, $7,000 — even $10,000 to learn the craft that would make me a 6-figure income per year.
I’d have gladly paid that much instead of going through 7 years of trial and error, and earning less income than I deserved.
How about you? How much is all this worth to you?
What is the value of learning a unique model of marketing your art business?
What is it worth to learn marketing tactics and strategies that no one knows about — but are fiercely powerful?
What is the value of learning the single most important sales-producing skill from a specialist who knows what works and doesn’t work?
“If a man empties his purse into his head, no man can take it away from him. An investment in knowledge always pays the best interest.” — Benjamin Franklin
As I mentioned earlier, I would have willing to pay $5,000 even $7,000 back then to learn these secrets. . I’m sure you realize that even at the full price of $97, Secrets to Selling Art is worth every cent for all the sales you could generate as a result.
But the good news is that you don’t have to pay $97 for Secrets to Selling Art. Your price is only $19.
“Great advice here. Your advice sounds really practical for those of us who hope to make a living creating art. I started painting about a year ago, and it’s been an amazing activity for my free time. Growing my artwork beyond free time will surely take lots of persistence. Your ebook is sound advice for us aspiring artists.” – Cynthia Forbins
You Risk Absolutely Nothing
Secrets to Selling Art: What You Never Learned in Art School About Selling Your Work is 100% guaranteed to be the most income-producing business investment you’ve ever made — or your money back. The guarantee is simple — you assume zero risk.
Your eBook is absolutely the most astonishing, and easy-to-follow guide for any Art business owner who wants to take their business 10 steps forward, and start making a name for themselves in the Art world.
Here’s the deal: Go ahead and preview the ebook in its entirety without risking a single dime. If, for any reason, you’re not completely satisfied — I will be happy to refund every penny of your purchase.
Just email me anytime within 60 days, and ask for a no-hassle refund. No explanation is necessary. You are under absolutely no obligation to pay if you’re not 100% satisfied.
You Can Expect Immediate Results
Remember: After you finish reading Secrets to Selling Art, you can immediately implement the proven strategies you’ve learned, and start converting the maximum number of art dealers into customers, and consequently, sales.
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Author of “Secrets to Selling Art: What You Never Learned in Art School About Selling Your Work“