There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I'm going one step further and ask, “What ocean are you fishing in?” See most…
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you're on track if you don't have a way to measure your progress -- even an informal method? I don't bring…
First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination. - Napoleon Hill The greatest thinkers throughout history have always elaborated on the importance of imagination as the foundation of success,…
If you go down in the flood, it's gonna be your fault... -Bob Dylan This note may seem like it's only for Facebook marketers...but it applies to every artist marketing art online...so stick with me. I don't want to say, "I told you so", but... This week the Wall Street…
Hey there. Quick warning - this article is going to start out on a "not so happy" note. I know, not my usual style, but today it's important to visit the dark side. I wanted to share with you one huge regret I've had since leaving corporate and starting my…
Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads. Until recently, Google AdWords had no equal. Not even close. The…
One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, "Since you're in real estate, there are other systems…
