How do you get a domain name? I have two practical tips for choosing your business's web address. People commonly refer to “buying” domain names, but this isn’t quite accurate. What we’re really doing is leasing them for a period of time (1 to 10 years). The company that leases…
Why do some internet artists who sell art online make money so easily -- while you try everything possible and get barely enough customers, sales and profits? What if there was a way you could convert 15%, 25%---even 50% or more of your online customers, how much more money would…
There's a saying in marketing: "There are riches in niches." If you want to successfully sell art online, your goal is to correctly identify, target and dominate a specific niche. What is a niche? A niche is simply a group of people who share a common interest or a common…
If your computer dies and you never receive another lesson, this one tip alone will put you in a different league from your competition. The first step is simple, but not always easy. Decide who your perfect customer is. (Keep in mind that for your project, a "customer" might be…
Do you know one of the best things about a blog? Blogs attract Search engines like flowers attract hummingbirds. Why? Because search engines love blogs. Each time you write a blog post, you are creating keywords that will be indexed by the search engines. Whenever someone on the Internet types…
Do you know the one skill that you have as an artist that will really help your art blog succeed? It is your artistic design skills. Because you are an artist, you are already way ahead of a lot of other people out there who are blogging. Why? Because a…
There's a saying in marketing: "There are riches in niches." This lesson is all about identifying and honing in on the niches that are most likely to lead you to your own art blog riches. In Exercise 1 of the Course Overview (The Big Picture), I suggested that you begin…
Edward Hopper is the quintessential American Painter. A Hopper painting is recognizable immediately from it’s signature style and character. While many painters of Hopper’s era were blazing paths into Abstract Expressionism, Edward Hopper was taking the contrarian route with Realism. And nobody does Realism better than Hopper. Hopper’s Realism verges…
Have you ever wondered what is the basis of building a strong art brand online? Have you wanted to build an art brand online but was not sure how to do it? There is a lot of talk these days about building brands. There’s lots of books on the subject…
What's the most irresistible Unique Selling Proposition for your art business? What immediately, automatically sets you apart from every other person in the entire world? Is it your... Guarantee? Pricing? Features? Technology? Systems? There's nothing wrong with any of these. But ALL can be replicated, imitated, knocked off. There is…
