Welcome to Gary’s Book Club. I’m big into reading, and since you’re on this page, I’m guessing you like reading at least a little bit as well. This page is an ongoing log of books for artists I find to be awesome or useful.
If you’re looking to create a well-rounded, successful artistic journey, you can’t go wrong with any of these.
Your Art Deserves to Be Seen! If you’re like most visual artists, at some point in your life, you were told you couldn’t make a living from your work—very few people get rich as photographers, illustrators or designers—Get a real job instead.
Many others of you were told there are only a handful of ways to become a successful artist; that galleries were hard to break into, and if you weren’t in those trendy spaces, you weren’t a real artist.
Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level.
This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools. In this hyper-competitive world, the
You don’t have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld,
A comprehensive guide for both emerging and mid-career artists to pursue a career in the visual arts.
Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development.
How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay.
He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success.
Why is it that some artists are wildly successful, while others just barely squeak by? It may seem like an unfathomable mystery, how some are earning six figures while other, more talented artists, are struggling.
Maria Brophy has dedicated 20 years of her life to researching the specific strategies that successful artists follow. After applying these strategies to her husband Drew Brophy’s career, Maria grew his art sales to multiple six-figures yearly.
In ART MONEY SUCCESS, Maria tells personal stories of her own business deals, successes and failures, while sharing non-conventional wisdom that will explode your art sales. With the exercises and worksheets included, you can apply the insights to your own business for immediate results.
The definitive, must-have guide to pursuing an art career—the fully revised and updated edition of Art/Work, now in its fourteenth printing, shares the tools artists of all levels need to make it in this highly competitive field.
Originally published in 2009, Art/Work was the first practical guide to address how artists can navigate the crucial business and legal aspects of a fine art career. But the rules have changed since then, due to the proliferation of social media, increasing sophistication of online platforms, and ever more affordable digital technology. Artists have never had to work so hard to distinguish themselves—including by making savvy decisions and forging their own paths. Now Heather Bhandari, with over fifteen years of experience as a director of the popular Chelsea gallery Mixed Greens, and Jonathan Melber, a former arts/entertainment lawyer and director of an art e-commerce startup, advise a new generation of artists on how to make it in the art world.
In this revised and updated edition, Bhandari and Melber show artists how to tackle a host of new challenges.
How do you diversify income streams to sustain a healthy art practice? How can you find an alternative to the gallery system? How do you review a license agreement? What are digital marketing best practices?
Also included are new quotes from over thirty arts professionals, updated commission legal templates, organizational tips, tax information, and advice for artists who don’t make objects. An important resource for gallerists, dealers, art consultants, artist-oriented organizations, and artists alike, Art/Work is the resource that all creative entrepreneurs in the art world turn to for advice.
A unique system for jump-starting artistic creativity, encouraging experimentation and growth, and increasing sales for artists of all levels, from novices to professionals.
Have you landed in a frustrating rut? Are you having trouble selling paintings in galleries, getting bogged down by projects you can’t seem to finish or abandon, or finding excuses to avoid working in the studio?
In The Oil Painting Course You’ve Always Wanted, author Kathleen Staiger presents crystal clear, step-by-step lessons that build to reinforce learning. Brush control, creating the illusion of three dimensions, foolproof color mixing, still-life painting, landscapes, and portraits–every topic is covered in clear text, diagrams, illustrations, exercises, and demonstrations
Want to paint more like Manet and less like Jackson Pollock?
Students of art hailed Classical Drawing Atelier, Juliette Aristides’s first book, as a dynamic return to the atelier educational model. Ateliers, popular in the nineteenth century, teach emerging artists by pairing them with a master artist over a period of years.
These pages practically glow with Kevin Macpherson’s rich and powerful paintings! He shares his techniques for quickly capturing the mood of a scene in bold, direct brushstrokes, with step-by-step instructions that make it easy—simply a matter of painting the colors you see. Follow his lead and you too, can create landscapes and still lives in a vibrant, impressionistic style.
What do you want your landscape painting to say about this place, this moment? How do you use the visual vocabulary—line, shape, value, color, edges—to say it? With this book, your conversation with nature will direct your brush. With an exhilarating, synergistic combination of indoor and outdoor painting, Kevin Macpherson shows you how to create personal, poetic lands
Written by a famous American painter and teacher, whose landscapes are found in many of the world’s most noted museums, this book is known as one of the art student’s most helpful guides. It provides a wealth of advice on the choice of subject; it tells what to look for and aim for, and explains the mysteries of color, atmospheric conditions, and other phenomena to be found in nature.
Other Useful Pages:
Are you ready to do a deep dive into understanding the differences in the many artist oil paint brands? Have you been confused by all the manufacturers and their claims? Would you like to know how quality in oil paints is determined? Have you ever wondered what is opacity, transparency and permanence and how those things affect your painting?
Then check out my most popular blog posts on the subject. Just click the links below:
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If you have a book that you would like to share on Gary’s Book Club resource page, just let me know. I am always on the lookout for great reads to share with others. I am especially interested in books about art marketing, art business, art instruction, drawing and painting techniques. I am also interested in any online art instruction or art marketing courses that you may have taken and found helpful. I would be more than happy to share your comments about those on these resourses pages. Just contact me on my home page or just leave a comment on any of my blog posts. Thanks.