Artists: Do You Have A Killer USP?
Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction than you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts…
Buying and Selling Art – NOT Rational
One time an art gallery owner, Nick, told me: "My WIFE makes EMOTIONAL decisions. Like when she buys a vacuum sweeper. But I make LOGICAL decisions." I asked, "You only…
The Big Picture: Your Online Art Marketing Strategy
Before you begin the lesson modules, I want to show you the big picture--where this course will take you in building your online art marketing strategy. As you work through…
How to Super Charge Your Art Career With Momentum
Do you feel like you are stuck in your art career? Do you feel that life is "against" you, that your "luck" is bad, that someone is standing in the…
When An Artist Should Fire Her Clients
As an artist, do you know when it's time to fire your clients? Do you know when it's time to throw in the towel on cheap customers and bad clients?…
The Artist Who Loved to Help Too Much
An artist friend I've known a very long time lives in Brooklyn. We met at the Art Students' League when I first moved to NYC in 1998. She makes some…
Are You Becoming Your Own WordPress and Internet Marketing Expert?
Are you becoming your own Wordpress and internet marketing expert? Are you researching and learning everything you can about how to grow your Wordpress blog? Last night I attended a…
5 Creative Ways to Share Your Art on Pinterest
Are you looking for creative ideas to share your art on Pinterest and drive traffic to your site? Pinterest is a mainly a visual showcase, which makes it perfect for…
How To Write Eye-Catching Headlines that Transform Browsers into Buyers
Want to write great headlines and even better content? Do you want more readers for your email newsletter or blog and more buyers for your products? Start with the headline…
Why Some Artists Will Almost Certainly Prosper in the New Economy
Some artists will almost certainly prosper in the coming epic years. Artists will almost certainly prosper who are prepared and who plan ahead for the coming revolution. There is revolution…
