Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction than you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts his call through, she says, “Fidel Castro on line 2.” Do people call you up or email you and say, “I want this list of […]
Buying and Selling Art – NOT Rational
November 30, 2012 by Leave a Comment
One time an art gallery owner, Nick, told me: “My WIFE makes EMOTIONAL decisions. Like when she buys a vacuum sweeper. But I make LOGICAL decisions.” I asked, “You only make logical decisions, Nick? All your cars and investments and business purchases are completely rational. Is that right?” “That’s absolutely right.” (Just the week before […]
How to Super Charge Your Art Career With Momentum
October 24, 2012 by 8 Comments
Do you feel like you are stuck in your art career? Do you feel that life is “against” you, that your “luck” is bad, that someone is standing in the way of your art career? Not long ago an artist came to me for help in growing his art career. His name was Rick and […]
When An Artist Should Fire Her Clients
September 5, 2012 by 7 Comments
As an artist, do you know when it’s time to fire your clients? Do you know when it’s time to throw in the towel on cheap customers and bad clients? Have you gotten the wrong message about how to properly build your art business? Do you think you need to ‘Prove to your customer that […]
The Artist Who Loved to Help Too Much
September 4, 2012 by 11 Comments
An artist friend I’ve known a very long time lives in Brooklyn. We met at the Art Students’ League when I first moved to NYC in 1998. She makes some awesome figurative paintings and portraits. I’ve known her so long, and rubbed shoulders with her so many times, I was tempted to assume she “knows […]
How To Write Eye-Catching Headlines that Transform Browsers into Buyers
February 16, 2012 by 3 Comments
Want to write great headlines and even better content? Do you want more readers for your email newsletter or blog and more buyers for your products? Start with the headline first. Picture your blog post being retweeted thousands of times on Twitter, and shared all over Facebook. By the time you finish reading this article, […]
