Which do you think is more valuable, residual profits from an online art business or wages? Which has more security over time? This is a tough issue. Our culture teaches us to expect wages for our time--the person who makes ten dollars an hour wants twelve, the attorney who makes…
Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction than you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts his call through, she says, "Fidel Castro on line 2." Do people call you up or email you and say,…
One time an art gallery owner, Nick, told me: "My WIFE makes EMOTIONAL decisions. Like when she buys a vacuum sweeper. But I make LOGICAL decisions." I asked, "You only make logical decisions, Nick? All your cars and investments and business purchases are completely rational. Is that right?" "That's absolutely…
Before you begin the lesson modules, I want to show you the big picture--where this course will take you in building your online art marketing strategy. As you work through the course, you will be learning how to build and put in place each of the important parts of the…
Do you feel like you are stuck in your art career? Do you feel that life is "against" you, that your "luck" is bad, that someone is standing in the way of your art career? Not long ago an artist came to me for help in growing his art career. …
As an artist, do you know when it's time to fire your clients? Do you know when it's time to throw in the towel on cheap customers and bad clients? Have you gotten the wrong message about how to properly build your art business? Do you think you need to …
An artist friend I've known a very long time lives in Brooklyn. We met at the Art Students' League when I first moved to NYC in 1998. She makes some awesome figurative paintings and portraits. I've known her so long, and rubbed shoulders with her so many times, I was…
Are you becoming your own Wordpress and internet marketing expert? Are you researching and learning everything you can about how to grow your Wordpress blog? Last night I attended a Wordpress group in Brooklyn. There were about 50 people in attendance and the conversations and lectures were very informative. There…
Are you looking for creative ideas to share your art on Pinterest and drive traffic to your site? Pinterest is a mainly a visual showcase, which makes it perfect for artists. And if you’re wondering just how effective a great image can be in driving traffic to your website, read…
Want to write great headlines and even better content? Do you want more readers for your email newsletter or blog and more buyers for your products? Start with the headline first. Picture your blog post being retweeted thousands of times on Twitter, and shared all over Facebook. By the time…
