Tell me – what’s the single WORST piece of advice you’ve ever received about selling art? Over the last few years, I’ve heard some great ones about selling art. And I want to share them with you – and get some of your thoughts too. You know how it goes…Unsolicited advice – bad advice – […]
Why Artists Must Cultivate Attention and Desire
January 4, 2019 by 1 Comment
One of the things I’ve noticed is a real tendency for artists to get obsessed with the latest shiny red ball. In other words, some new and exciting tactic or strategy takes hold and it’s all anyone can talk about. This fact is nothing new – it’s human nature to latch on to “what’s new”, […]
The Artist Exposure Problem
January 3, 2019 by Leave a Comment
Everybody thinks there’s an artist exposure problem. But it’s just not true. Sure, there’s a problem with the type of exposure you’re getting – but it’s not what you think it is. After blogging about art marketing for years, writing numerous art marketing eBooks, releasing multiple online courses, and starting several companies – I’ve learned […]
Bionic Rats, Hyper-Evolution and the Future of Your Art Business
November 17, 2016 by Leave a Comment
At first… it was just genetically modified rats. Then it was genetically modified rats with Monster energy drinks. Then it was genetically modified rats with energy drinks & bionic arms and legs. Then the rats got nuclear reactors. Then they got GPS. With smart phones and internet connections. Then they got Rat Rockets and Rat […]
What Does It Take to Earn an Art Sale Online?
July 2, 2015 by Leave a Comment
What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale online? Sometimes it can take just a little bit of luck, like being on the right page at the right time. Sometimes, it’s random. Most […]
Can Your Art Business Add a 3rd, 4th and 5th Gear?
June 17, 2015 by Leave a Comment
“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take about 30% of the time we currently spend on our business and it’s going to at least double our income” -Daryl Grant, after finishing the […]
Is the artist “ocean” you’re fishing… really a pond?
March 10, 2015 by Leave a Comment
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I’m going one step further and ask, “What ocean are you fishing in?” See most online artists and marketers define […]
Is Your Art Business Goal Oriented?
March 8, 2015 by 1 Comment
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you’re on track if you don’t have a way to measure your progress — even an informal method? I don’t bring this up to make you […]
What Artists Need to Know About the New Facebook
December 9, 2014 by 1 Comment
If you go down in the flood, it’s gonna be your fault… -Bob Dylan This note may seem like it’s only for Facebook marketers…but it applies to every artist marketing art online…so stick with me. I don’t want to say, “I told you so”, but… This week the Wall Street Journal reported that, come January, […]
Proof that Honesty Can Close a Sale?
October 30, 2014 by 5 Comments
One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, “Since you’re in real estate, there are other systems you should buy that would […]
