5 Lies About Selling Art We All Fall For
Tell me - what's the single WORST piece of advice you've ever received about selling art? Over the last few years, I've heard some great ones about selling art. And…
Why Artists Must Cultivate Attention and Desire
An artist selling art online is really in the business of getting attention and cultivating desire One of the things I've noticed is a real tendency for artists to get…
The Artist Exposure Problem
It’s tempting to follow the same tired approach that everybody else is using, but in reality the “old” approach is dead. Everybody thinks there's an artist exposure problem. But it's…
Bionic Rats, Hyper-Evolution and the Future of Your Art Business
At first… it was just genetically modified rats. Then it was genetically modified rats with Monster energy drinks. Then it was genetically modified rats with energy drinks & bionic arms…
What Does It Take to Earn an Art Sale Online?
What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale…
Can Your Art Business Add a 3rd, 4th and 5th Gear?
“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take…
Is the artist “ocean” you’re fishing… really a pond?
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student),…
Is Your Art Business Goal Oriented?
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you're…
What Artists Need to Know About the New Facebook
If you go down in the flood, it's gonna be your fault... -Bob Dylan This note may seem like it's only for Facebook marketers...but it applies to every artist marketing…
Proof that Honesty Can Close a Sale?
One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead…
