Would you like to know the secrets to creating a professional artist portfolio? Did you know that a professional artist portfolio can lead to more art sales and a growing career? I get emails and questions all the time from students asking about their portfolios: "How many artworks should I…
Tell me - what's the single WORST piece of advice you've ever received about selling art? Over the last few years, I've heard some great ones about selling art. And I want to share them with you - and get some of your thoughts too. You know how it goes...Unsolicited…
An artist selling art online is really in the business of getting attention and cultivating desire One of the things I've noticed is a real tendency for artists to get obsessed with the latest shiny red ball. In other words, some new and exciting tactic or strategy takes hold and…
It’s tempting to follow the same tired approach that everybody else is using, but in reality the “old” approach is dead. Everybody thinks there's an artist exposure problem. But it's just not true. Sure, there's a problem with the type of exposure you're getting - but it's not what you…
At first… it was just genetically modified rats. Then it was genetically modified rats with Monster energy drinks. Then it was genetically modified rats with energy drinks & bionic arms and legs. Then the rats got nuclear reactors. Then they got GPS. With smart phones and internet connections. Then they…
What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale online? Sometimes it can take just a little bit of luck, like being on the right page at the right…
“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take about 30% of the time we currently spend on our business and it’s going to at least double our income”…
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I'm going one step further and ask, “What ocean are you fishing in?” See most…
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you're on track if you don't have a way to measure your progress -- even an informal method? I don't bring…
If you go down in the flood, it's gonna be your fault... -Bob Dylan This note may seem like it's only for Facebook marketers...but it applies to every artist marketing art online...so stick with me. I don't want to say, "I told you so", but... This week the Wall Street…
