The records that your company keeps are valuable resources, and they need to be treated as such. If you do not keep your records tightly controlled, it could come back to haunt you in the future. To help motivate you, here is a look at the reasons that…
Trends That Are Changing the Way Brands Market to Consumers [INFOGRAPHIC]
March 4, 2015 by Leave a Comment
The times are changing, along with how we share and receive information. Realizing this, marketers have started dropping traditional techniques, such as flyer dispersion and running weekly ads in the morning paper, in favor of content creation…
What Can an Artist Learn from Napoleon Hill?
February 12, 2015 by Leave a Comment
First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination. – Napoleon Hill The greatest thinkers throughout history have always elaborated on the importance of imagination as the foundation of success, as Napoleon Hill does in […]
What Artists Need to Know About the New Facebook
December 9, 2014 by 1 Comment
If you go down in the flood, it’s gonna be your fault… -Bob Dylan This note may seem like it’s only for Facebook marketers…but it applies to every artist marketing art online…so stick with me. I don’t want to say, “I told you so”, but… This week the Wall Street Journal reported that, come January, […]
The Number One Priority for Artists Online
November 14, 2014 by 2 Comments
Hey there. Quick warning – this article is going to start out on a “not so happy” note. I know, not my usual style, but today it’s important to visit the dark side. I wanted to share with you one huge regret I’ve had since leaving corporate and starting my own business. If I could […]
Which is Better for Artists? Facebook Ads or Google Adwords?
November 11, 2014 by Leave a Comment
Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads. Until recently, Google AdWords had no equal. Not even close. The features, scalability, the sheer power […]
Proof that Honesty Can Close a Sale?
October 30, 2014 by 5 Comments
One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, “Since you’re in real estate, there are other systems you should buy that would […]
Sell Art Online by Building Trust
July 31, 2014 by Leave a Comment
I once had a friend (John) who was a sales rep and one of his clients was a 30-something single woman. She and John had a nice friendship and they were having dinner one night and she was complaining about how she couldn’t get a man. He said to her, “You really are a good […]
Of Artists and Alchemy (Part 2)
July 30, 2014 by Leave a Comment
Intel makes chips out of sand, and Microsoft literally creates software out of thin air. Neither of them has to steal anything from anyone to do it, either. It’s called alchemy. The creation of something out of nothing. 100 years ago, we didn’t have cars, airplanes, TV’s, computers or skyscrapers. Now we do, and we […]
Of Artists and Alchemy
July 24, 2014 by 2 Comments
Listen up, because I’m about to explain one of the most critical, most fundamentally misunderstood realities of economics. This simple truth could change the way you see everything. The essential reality is that making art and creating a successful art business is alchemy. Remember the alchemists from the middle ages? They sought a formula to […]
