Is the artist “ocean” you’re fishing… really a pond?

There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student),…

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Business Confidentiality: The Importance of Record Control

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The records that your company keeps are valuable resources, and they need to be treated as such. If you do not keep your records tightly controlled, it could come back to haunt you in the future. To help motivate you, here is a look at the reasons that…

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Trends That Are Changing the Way Brands Market to Consumers [INFOGRAPHIC]

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The times are changing, along with how we share and receive information.  Realizing this, marketers have started dropping traditional techniques, such as flyer dispersion and running weekly ads in the morning paper, in favor of content creation…

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