I’m all about giving it to you straight. The #1 reason online artists fail is because they never find a way to make money. Plain and simple, if you want to want to be a successful online Artist/Entrepreneur, you have to create a business that generates revenue. If you are looking to provide value to […]
Is Your Traffic Obsession a Cry for Help?
July 6, 2015 by Leave a Comment
“It’s five times more expensive to sell to a new customer than it is to sell to an existing one.” We’ve all heard the cliché hundreds of times, right? And yet, most entrepreneurs would rather spend time and money chasing after new customers. Getting us to focus on conversion and follow-up and selling to current […]
What Does It Take to Earn an Art Sale Online?
July 2, 2015 by Leave a Comment
What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale online? Sometimes it can take just a little bit of luck, like being on the right page at the right time. Sometimes, it’s random. Most […]
Can Your Art Business Add a 3rd, 4th and 5th Gear?
June 17, 2015 by Leave a Comment
“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take about 30% of the time we currently spend on our business and it’s going to at least double our income” -Daryl Grant, after finishing the […]
Is the artist “ocean” you’re fishing… really a pond?
March 10, 2015 by Leave a Comment
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I’m going one step further and ask, “What ocean are you fishing in?” See most online artists and marketers define […]
Is Your Art Business Goal Oriented?
March 8, 2015 by 1 Comment
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you’re on track if you don’t have a way to measure your progress — even an informal method? I don’t bring this up to make you […]
Business Confidentiality: The Importance of Record Control
March 5, 2015 by Leave a Comment
The records that your company keeps are valuable resources, and they need to be treated as such. If you do not keep your records tightly controlled, it could come back to haunt you in the future. To help motivate you, here is a look at the reasons that…
Trends That Are Changing the Way Brands Market to Consumers [INFOGRAPHIC]
March 4, 2015 by Leave a Comment
The times are changing, along with how we share and receive information. Realizing this, marketers have started dropping traditional techniques, such as flyer dispersion and running weekly ads in the morning paper, in favor of content creation…
What Artists Need to Know About the New Facebook
December 9, 2014 by 1 Comment
If you go down in the flood, it’s gonna be your fault… -Bob Dylan This note may seem like it’s only for Facebook marketers…but it applies to every artist marketing art online…so stick with me. I don’t want to say, “I told you so”, but… This week the Wall Street Journal reported that, come January, […]
The Number One Priority for Artists Online
November 14, 2014 by 3 Comments
Hey there. Quick warning – this article is going to start out on a “not so happy” note. I know, not my usual style, but today it’s important to visit the dark side. I wanted to share with you one huge regret I’ve had since leaving corporate and starting my own business. If I could […]
