Great blog posts about how to sell art online.
Do you know one of the best things about a blog? Blogs attract Search engines like flowers attract hummingbirds. Why? Because search engines love blogs. Each time you write a blog post, you are creating keywords that will be indexed by the search engines. Whenever someone on the Internet types…
Do you know the one skill that you have as an artist that will really help your art blog succeed? It is your artistic design skills. Because you are an artist, you are already way ahead of a lot of other people out there who are blogging. Why? Because a…
There's a saying in marketing: "There are riches in niches." This lesson is all about identifying and honing in on the niches that are most likely to lead you to your own art blog riches. In Exercise 1 of the Course Overview (The Big Picture), I suggested that you begin…
Have you ever wondered what is the basis of building a strong art brand online? Have you wanted to build an art brand online but was not sure how to do it? There is a lot of talk these days about building brands. There’s lots of books on the subject…
What's the most irresistible Unique Selling Proposition for your art business? What immediately, automatically sets you apart from every other person in the entire world? Is it your... Guarantee? Pricing? Features? Technology? Systems? There's nothing wrong with any of these. But ALL can be replicated, imitated, knocked off. There is…
Have you ever wondered which is better, which is worth more to your internet art business? 1,000 Facebook Likes, 1,000 Twitter Followers, or 1,000 Email Newsletter Subscribers? These questions are at the heart of a successful internet art business. If you are like most other artists who are trying to…
Which do you think is more valuable, residual profits from an online art business or wages? Which has more security over time? This is a tough issue. Our culture teaches us to expect wages for our time--the person who makes ten dollars an hour wants twelve, the attorney who makes…
Have you ever thought about what was at the heart of a successful art blog? Have you ever wondered about the real essence of an art blog, what are the guiding and underlying principles that will make it a true success? A lot of artists out there trying to start…
Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction than you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts his call through, she says, "Fidel Castro on line 2." Do people call you up or email you and say,…
One time an art gallery owner, Nick, told me: "My WIFE makes EMOTIONAL decisions. Like when she buys a vacuum sweeper. But I make LOGICAL decisions." I asked, "You only make logical decisions, Nick? All your cars and investments and business purchases are completely rational. Is that right?" "That's absolutely…
