What Does It Take to Earn an Art Sale Online?

What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale online? Sometimes it can take just a little bit of luck, like being on the right page at the right time. Sometimes, it’s random. Most […]

Can Your Art Business Add a 3rd, 4th and 5th Gear?

“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take about 30% of the time we currently spend on our business and it’s going to at least double our income” -Daryl Grant, after finishing the […]

Is the artist “ocean” you’re fishing… really a pond?

There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I’m going one step further and ask, “What ocean are you fishing in?” See most online artists and marketers define […]

Is Your Art Business Goal Oriented?

What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you’re on track if you don’t have a way to measure your progress — even an informal method? I don’t bring this up to make you […]

Trends That Are Changing the Way Brands Market to Consumers [INFOGRAPHIC]

The times are changing, along with how we share and receive information.  Realizing this, marketers have started dropping traditional techniques, such as flyer dispersion and running weekly ads in the morning paper, in favor of content creation…

What Artists Need to Know About the New Facebook

If you go down in the flood, it’s gonna be your fault… -Bob Dylan This note may seem like it’s only for Facebook marketers…but it applies to every artist marketing art online…so stick with me. I don’t want to say, “I told you so”, but… This week the Wall Street Journal reported that, come January, […]

The Number One Priority for Artists Online

Hey there.  Quick warning – this article is going to start out on a “not so happy” note.  I know, not my usual style, but today it’s important to visit the dark side. I wanted to share with you one huge regret I’ve had since leaving corporate and starting my own business. If I could […]

Which is Better for Artists? Facebook Ads or Google Adwords?

Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads. Until recently, Google AdWords had no equal. Not even close. The features, scalability, the sheer power […]

Proof that Honesty Can Close a Sale?

One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, “Since you’re in real estate, there are other systems you should buy that would […]

Sell Art Online by Building Trust

I once had a friend (John) who was a sales rep and one of his clients was a 30-something single woman. She and John had a nice friendship and they were having dinner one night and she was complaining about how she couldn’t get a man. He said to her, “You really are a good […]

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