At first… it was just genetically modified rats. Then it was genetically modified rats with Monster energy drinks. Then it was genetically modified rats with energy drinks & bionic arms and legs. Then the rats got nuclear reactors. Then they got GPS. With smart phones and internet connections. Then they got Rat Rockets and Rat […]
Artist Resources
June 20, 2016 by 1 Comment
Welcome to the Smart Art Marketing Artist Resources section, a curated list of the tools and websites I strongly recommend for building and optimizing your business. I have tested every recommendation on this page. Many of the resources listed here are crucial to running my business (or were crucial to developing Smart Art Marketing to […]
Computer Pants, Sunsets and the 4-Foot Commute
November 11, 2015 by Leave a Comment
A few musings on a pleasant afternoon in late November… I’m looking out my home office window right now at an absolutely gorgeous sunset. The Creator is really showing off. And I get to kick back, put my feet on my desk, and savor the equinoctial majesty. My friend David called me from his car […]
The Best Way For Artists to Make Money Online
July 28, 2015 by 1 Comment
I’m all about giving it to you straight. The #1 reason online artists fail is because they never find a way to make money. Plain and simple, if you want to want to be a successful online Artist/Entrepreneur, you have to create a business that generates revenue. If you are looking to provide value to […]
Is Your Traffic Obsession a Cry for Help?
July 6, 2015 by Leave a Comment
“It’s five times more expensive to sell to a new customer than it is to sell to an existing one.” We’ve all heard the cliché hundreds of times, right? And yet, most entrepreneurs would rather spend time and money chasing after new customers. Getting us to focus on conversion and follow-up and selling to current […]
What Does It Take to Earn an Art Sale Online?
July 2, 2015 by Leave a Comment
What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale online? Sometimes it can take just a little bit of luck, like being on the right page at the right time. Sometimes, it’s random. Most […]
Can Your Art Business Add a 3rd, 4th and 5th Gear?
June 17, 2015 by Leave a Comment
“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take about 30% of the time we currently spend on our business and it’s going to at least double our income” -Daryl Grant, after finishing the […]
Is the artist “ocean” you’re fishing… really a pond?
March 10, 2015 by Leave a Comment
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I’m going one step further and ask, “What ocean are you fishing in?” See most online artists and marketers define […]
Is Your Art Business Goal Oriented?
March 8, 2015 by 1 Comment
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you’re on track if you don’t have a way to measure your progress — even an informal method? I don’t bring this up to make you […]
Trends That Are Changing the Way Brands Market to Consumers [INFOGRAPHIC]
March 4, 2015 by Leave a Comment
The times are changing, along with how we share and receive information. Realizing this, marketers have started dropping traditional techniques, such as flyer dispersion and running weekly ads in the morning paper, in favor of content creation…
