Tell me – what’s the single WORST piece of advice you’ve ever received about selling art? Over the last few years, I’ve heard some great ones about selling art. And I want to share them with you – and get some of your thoughts too. You know how it goes…Unsolicited advice – bad advice – […]
The Easy Way to Sell Art (Or Anything)
July 25, 2019 by Leave a Comment
There’s a simple reason so many artists don’t like to sell art – including most of those who sell for a living. “Selling” typically can feel manipulative, phoney, even sleazy. That’s because selling, as typically taught, practiced, and rewarded by most businesses, IS manipulative, unethical, and often sleazy. It’s centered on what salespeople must do […]
Why Artists Must Cultivate Attention and Desire
January 4, 2019 by 1 Comment
One of the things I’ve noticed is a real tendency for artists to get obsessed with the latest shiny red ball. In other words, some new and exciting tactic or strategy takes hold and it’s all anyone can talk about. This fact is nothing new – it’s human nature to latch on to “what’s new”, […]
The Artist Exposure Problem
January 3, 2019 by Leave a Comment
Everybody thinks there’s an artist exposure problem. But it’s just not true. Sure, there’s a problem with the type of exposure you’re getting – but it’s not what you think it is. After blogging about art marketing for years, writing numerous art marketing eBooks, releasing multiple online courses, and starting several companies – I’ve learned […]
Why Your Art Won’t Sell Itself
February 20, 2018 by 1 Comment
I hear from a lot of artists. They usually say something like this to me: “Gary, my art speaks for itself.” No, it doesn’t. Sorry. Your art won’t sell itself. When I hear them say they “hate marketing,” I ask them why. Many reply with some variation of “I hate being self-promotional” or “My art […]
More Art Sales Through Persistent and Consistent Effort
February 9, 2018 by Leave a Comment
Would you like to have more art sales online? Do you want to move your online art business forward this year? One major thing that nobody EVER talks about with growing an online art business and having more art sales online (as an artist, entrepreneur, or anything) is how LONG things take. One of the […]
Bionic Rats, Hyper-Evolution and the Future of Your Art Business
November 17, 2016 by Leave a Comment
At first… it was just genetically modified rats. Then it was genetically modified rats with Monster energy drinks. Then it was genetically modified rats with energy drinks & bionic arms and legs. Then the rats got nuclear reactors. Then they got GPS. With smart phones and internet connections. Then they got Rat Rockets and Rat […]
Computer Pants, Sunsets and the 4-Foot Commute
November 11, 2015 by Leave a Comment
A few musings on a pleasant afternoon in late November… I’m looking out my home office window right now at an absolutely gorgeous sunset. The Creator is really showing off. And I get to kick back, put my feet on my desk, and savor the equinoctial majesty. My friend David called me from his car […]
The Best Way For Artists to Make Money Online
July 28, 2015 by 1 Comment
I’m all about giving it to you straight. The #1 reason online artists fail is because they never find a way to make money. Plain and simple, if you want to want to be a successful online Artist/Entrepreneur, you have to create a business that generates revenue. If you are looking to provide value to […]
Is Your Traffic Obsession a Cry for Help?
July 6, 2015 by Leave a Comment
“It’s five times more expensive to sell to a new customer than it is to sell to an existing one.” We’ve all heard the cliché hundreds of times, right? And yet, most entrepreneurs would rather spend time and money chasing after new customers. Getting us to focus on conversion and follow-up and selling to current […]
