Would you like to know the secrets to creating a professional artist portfolio? Did you know that a professional artist portfolio can lead to more art sales and a growing career? I get emails and questions all the time from students asking about their portfolios: "How many artworks should I…
Tell me - what's the single WORST piece of advice you've ever received about selling art? Over the last few years, I've heard some great ones about selling art. And I want to share them with you - and get some of your thoughts too. You know how it goes...Unsolicited…
There’s a simple reason so many artists don’t like to sell art – including most of those who sell for a living. “Selling” typically can feel manipulative, phoney, even sleazy. That’s because selling, as typically taught, practiced, and rewarded by most businesses, IS manipulative, unethical, and often sleazy. It’s centered…
An artist selling art online is really in the business of getting attention and cultivating desire One of the things I've noticed is a real tendency for artists to get obsessed with the latest shiny red ball. In other words, some new and exciting tactic or strategy takes hold and…
It’s tempting to follow the same tired approach that everybody else is using, but in reality the “old” approach is dead. Everybody thinks there's an artist exposure problem. But it's just not true. Sure, there's a problem with the type of exposure you're getting - but it's not what you…
I hear from a lot of artists. They usually say something like this to me: "Gary, my art speaks for itself." No, it doesn't. Sorry. Your art won't sell itself. When I hear them say they "hate marketing," I ask them why. Many reply with some variation of "I hate…
Would you like to better understand the mainstream art gallery establishment? Do you want to sell more art in brick and mortar galleries in the mainstream art gallery establishment? When I first moved to New York City in 1998, I had positive and exciting emotions about my art career. I…
At first… it was just genetically modified rats. Then it was genetically modified rats with Monster energy drinks. Then it was genetically modified rats with energy drinks & bionic arms and legs. Then the rats got nuclear reactors. Then they got GPS. With smart phones and internet connections. Then they…
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I'm going one step further and ask, “What ocean are you fishing in?” See most…
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you're on track if you don't have a way to measure your progress -- even an informal method? I don't bring…
