At first… it was just genetically modified rats. Then it was genetically modified rats with Monster energy drinks. Then it was genetically modified rats with energy drinks & bionic arms and legs. Then the rats got nuclear reactors. Then they got GPS. With smart phones and internet connections. Then they got Rat Rockets and Rat […]
Is the artist “ocean” you’re fishing… really a pond?
March 10, 2015 by Leave a Comment
There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I’m going one step further and ask, “What ocean are you fishing in?” See most online artists and marketers define […]
Is Your Art Business Goal Oriented?
March 8, 2015 by 1 Comment
What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you’re on track if you don’t have a way to measure your progress — even an informal method? I don’t bring this up to make you […]
Proof that Honesty Can Close a Sale?
October 30, 2014 by 5 Comments
One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, “Since you’re in real estate, there are other systems you should buy that would […]
Of Artists and Alchemy (Part 2)
July 30, 2014 by Leave a Comment
Intel makes chips out of sand, and Microsoft literally creates software out of thin air. Neither of them has to steal anything from anyone to do it, either. It’s called alchemy. The creation of something out of nothing. 100 years ago, we didn’t have cars, airplanes, TV’s, computers or skyscrapers. Now we do, and we […]
Of Artists and Alchemy
July 24, 2014 by 2 Comments
Listen up, because I’m about to explain one of the most critical, most fundamentally misunderstood realities of economics. This simple truth could change the way you see everything. The essential reality is that making art and creating a successful art business is alchemy. Remember the alchemists from the middle ages? They sought a formula to […]
The Magic of Building Trust Online
July 22, 2014 by Leave a Comment
A very long time ago, back in my Amway “pink Kool-Aid” days, I remember meeting a prospect at Perkin’s or Denny’s or one of those coffee-and-pancakes places that are just one step above McDonald’s. This guy, I honestly don’t even remember his name, was one of hundreds of “coffee meetings” I plowed through. I barely […]
The 4 Formulas for a Star Art Business
July 17, 2014 by Leave a Comment
Most companies will not “ring the bell” on the Star Report quiz. Only 25% of start ups are niche leaders and only 20% of those are growing fast enough to be called “stars”. That means only 5% qualify as true stars right from the beginning. However, if your art business doesn’t “ring the bell” it […]
Can Your Art Business Be a Star?
July 16, 2014 by Leave a Comment
Got this from a reader of my ebook How to Sell Art Online: The Complete Guide… “I am doing everything from selling to invoicing. Difficult to even have the time to think about (strategic) things. Had I not read the book over Christmas, I probably would not have taken the time to read it at […]
Do We Like Being Hamsters on a Wheel?
July 14, 2014 by Leave a Comment
The alarm clock meep-meeps at you at 5:45am. You hit the snooze once or twice, and then roll out of bed and rub the 5 or 6 hours of sleep from your eyes. Shower Dress Coffee Commute Then it’s straight to the inbox, the voice messages, the texts, the snail mail, the faxes. A flurry […]
