5 Lies About Selling Art We All Fall For

Tell me – what’s the single WORST piece of advice you’ve ever received about selling art? Over the last few years, I’ve heard some great ones about selling art. And I want to share them with you – and get some of your thoughts too. You know how it goes…Unsolicited advice – bad advice – […]

The Easy Way to Sell Art (Or Anything)

There’s a simple reason so many artists don’t like to sell art – including most of those who sell for a living. “Selling” typically can feel manipulative, phoney, even sleazy. That’s because selling, as typically taught, practiced, and rewarded by most businesses, IS manipulative, unethical, and often sleazy. It’s centered on what salespeople must do […]

Why Artists Must Cultivate Attention and Desire

One of the things I’ve noticed is a real tendency for artists to get obsessed with the latest shiny red ball. In other words, some new and exciting tactic or strategy takes hold and it’s all anyone can talk about. This fact is nothing new – it’s human nature to latch on to “what’s new”, […]

The Artist Exposure Problem

Everybody thinks there’s an artist exposure problem. But it’s just not true. Sure, there’s a problem with the type of exposure you’re getting – but it’s not what you think it is. After blogging about art marketing for years, writing numerous art marketing eBooks, releasing multiple online courses, and starting several companies – I’ve learned […]

Why Your Art Won’t Sell Itself

I hear from a lot of artists. They usually say something like this to me: “Gary, my art speaks for itself.” No, it doesn’t. Sorry. Your art won’t sell itself. When I hear them say they “hate marketing,” I ask them why. Many reply with some variation of “I hate being self-promotional” or “My art […]

Understanding the Mainstream Art Gallery Establishment

Would you like to better understand the mainstream art gallery establishment? Do you want to sell more art in brick and mortar galleries in the mainstream art gallery establishment? When I first moved to New York City in 1998, I had positive and exciting emotions about my art career. I was excited because I had […]

Bionic Rats, Hyper-Evolution and the Future of Your Art Business

At first… it was just genetically modified rats. Then it was genetically modified rats with Monster energy drinks. Then it was genetically modified rats with energy drinks & bionic arms and legs. Then the rats got nuclear reactors. Then they got GPS. With smart phones and internet connections. Then they got Rat Rockets and Rat […]

Is the artist “ocean” you’re fishing… really a pond?

There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I’m going one step further and ask, “What ocean are you fishing in?” See most online artists and marketers define […]

Is Your Art Business Goal Oriented?

What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you’re on track if you don’t have a way to measure your progress — even an informal method? I don’t bring this up to make you […]

Proof that Honesty Can Close a Sale?

One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, “Since you’re in real estate, there are other systems you should buy that would […]

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