Why Your Art Won’t Sell Itself

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art won't sell itself

Many artists hate marketing or being self-promotional. And this is why so many artists fail in their careers.

I hear from a lot of artists. They usually say something like this to me: “Gary, my art speaks for itself.”

No, it doesn’t.

Sorry.

Your art won’t sell itself.

When I hear them say they “hate marketing,” I ask them why.

Many reply with some variation of “I hate being self-promotional” or “My art is good enough to speak for itself. I don’t have to sell it. My art will sell itself.”

Unfortunately, art, like any other product that’s ever been invented ever, require something specific in order for them to be purchased. Art won’t sell itself.

Someone has to want it enough to spend time and / or money on it.

And with millions of other artworks from other artists to choose from (and countless more alternatives to viewing that people have to consider) you need to make sure YOU are speaking for your art.
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You made it, after all. If you can’t make it look appealing to buyers, nobody can.

But for many artists, both online and in the brick and mortar mainstream gallery system, the word “sell” is a vulgar word.

Listen, I’ve been through virtually every stage that an emerging artist goes through on the way to becoming a professional.

In my early years I thought “selling” was beneath me, something only the art gallery directors had to worry about.

My attitude back then was, “Certainly I don’t have to stoop so low as have to promote my artwork. The world will recognize my genius, and beat a path to my door.”

I was sorely mistaken.

When I moved to New York City in 1998, my eyes were finally opened to the importance of selling and marketing in the art world area.

Luckily, I met and was guided by a leading New York City art gallery director.

She made the importance of selling crystal clear to me.

“Marketing, Selling, Self-promotion. All this comes first,” she told me.

But sadly, most artists never realize this and never make the switch to full-time marketing and selling online.

And sadly, most art by these artists end up collecting dust in an attic.

Their genius is lost forever.

According to an article in the New York Times, “Most artists have given up by the time they reach fifty years of age.”

If you’re an artist, you’re lucky if anything happens in ten years. You’re lucky if anything happens your entire miserable life.

So that’s why I wrote my two art marketing eBooks. Because art won’t sell itself.

There were just too many artists who were struggling with marketing and selling their art.

I guess you could say that I wrote the eBooks as a solution for artists who have lost their way in the confusing art marketing maze.

Whether you’re selling your art online or to brick and mortar art galleries, these two eBooks have got you covered.

Here is what you will learn in these two bestsellers:why your art won't sell itself

How to Sell Art Online: The Complete Guide is a step-by-step system that covers selling art online.

It will show you clearly how to build an Authority artist website online.

It was written specifically for artists who have lost their way in the online art marketing maze and wondered what do I do next to create profits and growth.

Secrets to Selling Art covers everything you need to know to get your art in brick and mortar art galleries, especially the galleries in the major art markets like New York City, Los Angeles, London and Paris.

When you approach mainstream art galleries, you need connections and why your art won't sell itselfclout.

This eBook will show you how to get it and keep it.

I condensed everything I’ve learned about selling art in galleries the last 15 years into 8 chapters of pure, unadulterated substance.

This is the exact blueprint that I used to break into the NYC art market.

If I can do it, you can do it too.

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Comments

  1. Love reading your blog. I am a scientist, professor, and relatively new artist. In the last few years I have combined my art and science and now create science art focusing on health and disease. I am wondering about how to meet and find an art mentor who can help coach me through the art world. In science we are very good about this with newly minted PhDs and new professors. While I agree that we all need to self promote a bit-figured that our in the science world-I am having a little difficulty in art world. I guess I would like to see a little more concrete steps about how to make that happen, especially for artists who don’t live in NYC or some other large city.

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