Understanding the Mainstream Art Gallery Establishment

Understanding the Mainstream Art Gallery Establishment
Art gallery opening in the Chelsea Arts District in Manhattan

Would you like to better understand the mainstream art gallery establishment?

Do you want to sell more art in brick and mortar galleries in the mainstream art gallery establishment?

When I first moved to New York City in 1998, I had positive and exciting emotions about my art career.

I was excited because I had finally taken the plunge and was moving toward my dream of becoming a professional gallery artist.

But, as you can imagine, I also had negative emotions, as well.

The negative emotions came mainly because I was confused by the complexity of the mainstream art gallery establishment and how all of the moving pieces worked together.

This caused even more negative emotions since I wanted the system to work for me but didn't know how to accomplish that.

Luckily, I stuck it out, and began a process of education about the business side of my art career.

I continued on with my art classes at the Art Students' League in Manhattan.

And while I was there, I did some heavy-duty networking with artists who were already on the inside of the coveted but very closed professional New York City art world.

In time, I was eventually introduced to art gallery directors and owners in Manhattan. No small thing.

My education about this closed professional art world was beginning to take shape. Conversation after conversation with mainstream art world professionals led me to ever-growing heights of understanding and comprehension.

I started seeing the big picture and how I could make the cogs in the system turn for me.

My own creativity and intuition began to connect with the hard facts I was learning from my many conversations with art professionals.

I began to see things in new ways and I had moments of gleeful inspiration. I secretly wondered if anyone else was seeing what I was finally seeing.

I knew that there was a wide range of galleries in these larger art markets and each one can cater to a very specialized market. But this fact alone still didn't make the whole picture clear enough.

There was something else that I was still not grasping, something very, very vital to my success that was eluding me.

Then one day it finally came to me: There are levels in this system of art galleries.

I was finally understanding that there are lots of low level galleries and fewer high level galleries that make up a Pyramid structure in the mainstream art gallery system.

This was the one important point that I had been seeking. And I knew that I was onto something that would change my life and the lives of other artists. I was giddy and overjoyed.

I call this very important point the “Pyramidal Hierarchy” in my eBook, Secrets to Selling Art.  

Realizing this one powerful fact changed forever how I began to market my art within this mainstream brick and mortar gallery system.

The path that I should take was no longer confusing, but crystal clear.

I would start at the bottom steps (low levels) of the pyramid and move upward to the higher levels.

My art career path through the brick and mortar mainstream art gallery system was a clear climb.

Start low and climb high. Don't waste time at the wrong level. Don't reach too high too soon (a fatal mistake). Don't stay too low for too long (another fatal mistake).

Always be moving up to the next level.

This was the secret that I had been looking for, the plan of action that I knew that I had to take.

This is the one secret that has made all the difference.

But what are the levels and how do you recognize them?

There are 4 levels in the “Pyramidal Hierarchy”.

For example, the top level of the pyramid that I describe in my eBook is "Level 4”.

These “Level 4” art galleries are the flagship galleries of the mainstream art establishment. They are often called the “Power Players” of the art world.

They are well-connected to what I like to refer as “The Vital 3-C’s,” which stands for: 1) Critics 2) Collectors and 3) Curators.

True Level 4 art galleries usually have been in business 10 years or longer and have a Worldwide reputation.

These revolutionary secret ideas are my own and have come from years of examining the New York City art galleries and galleries around the globe.

I think it’s extremely important to understand the levels of galleries because I see so many artists get totally lost in the confusion. And this is why I wrote the eBook.

The careers of so many artists don’t move forward because they don’t know about or understand the importance of climbing the levels of the pyramid in the mainstream art gallery establishment.

They reach too high too soon, or stay too low for too long. Both are fatal mistakes in your pyramid climb.

Here is what you will learn in the eBook:

  • What are the 4 main levels of art galleries
  • How to recognize the art gallery levels
  • What you need to know about each level of gallery
  • The steps you need to take to make it successfully through the hierarchy into the upper level art galleries
  • How to know where to start on the pyramid levels

Click here to read more about Secrets to Selling Art.

This Post Has One Comment

  1. Art Gallery

    Great Info. I agree there is a climbing process for an artist to a better future in an art gallery.

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