If you go down in the flood, it’s gonna be your fault... -Bob Dylan
This note may seem like it’s only for Facebook marketers…but it applies to every artist marketing art online…so stick with me.
I don’t want to say, “I told you so”, but…
This week the Wall Street Journal reported that, come January, Facebook “will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.
What that means is, if you’ve been collecting “likes”, then updating your status on Facebook, confident that your likers will see your post and buy what you’re promoting…well, those days are over.
If you want your posts to be seen, even by those likers you worked so hard to cultivate, well, you’re gonna have to pony up the dough first.
Facebook wants its cut.
What Facebook is, in essence, saying is that you don’t own your list. You may have thought you did. But you don’t. You just rent those likers from Facebook.
And the rent is now due.
I’ve always said you need to MASTER at least one source of PAID traffic. Never rely on a no-charge lunch. Because the no-charge lunch will eventually get swept off the table and you’ll be left begging for scraps…IF you haven’t acquired the skills to BUY that lunch for less than your competition.
This is business. You exchange dollars for what you need. You want cheap or no-charge education? You get what you pay for. You want cheap or no-charge customers? You get what you pay for.
Facebook is growing up. Are you?
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