Which is better for artists marketing art online? Facebook ads or Google Adwords?
Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads.
Until recently, Google AdWords had no equal. Not even close. The features, scalability, the sheer power of Google’s ad platform were utterly unmatched. 80% market share.
Now, Facebook has come alongside Google as a force to be reckoned with.
Admittedly, Facebook is still crude in many respects. In absolute terms it has less reach.
However, Facebook traffic is still cheap (won’t be a year from now, I promise you!) and you can acquire LOTS of new customers FAST for not much money.
Google AdWords is a lead sled. It’s like a 40 foot motor coach. It takes a lot of gas but once you’ve got it lumbering down the road, it’s luxurious, air-conditioned comfort.
Facebook is like a 300cc Kawasaki motor bike strapped to the back of that RV. It’s lightning fast, produces quick results, can buzz down little trails and side paths with ease.
It’s great to have an RV… it’s great to have a Kawasaki motorcycle – but isn’t it better to have BOTH?