Listen up, because I’m about to explain one of the most critical, most fundamentally misunderstood realities of economics. This simple truth could change the way you see everything.
The essential reality is that making art and creating a successful art business is alchemy.
Remember the alchemists from the middle ages? They sought a formula to turn lead into gold. They never found it. But they were right about one thing: Wealth is all about the reinvention of existing resources – transforming useless things into useful things.
Making art, and successful art marketing, at its essence, is all about that very thing. Converting worthless things into items necessary and valuable. Moving resources from areas of low return to high return. Harnessing the forces of nature to produce food and wealth for everyone. Politics may be about the endless arguments about how the pie should be sliced – but artistry and entrepreneurship is about baking more pies.
Take two of the most successful companies of the last decade – Intel and Microsoft. Intel takes desert sand – worth less even than lead – and turns it into Pentium chips – which are worth more than gold.
If that’s not alchemy, what is?
Microsoft literally creates software out of thin air. The strings of 1’s and 0’s that make those Intel chips do such amazing things for us.
Does Intel have to steal anything from anyone to make those chips?
Does Microsoft have to steal anything from anyone to write software?
It’s alchemy. Literally the creation of something out of nothing.
In the video below, sculptor Jean Baptise Carpeaux transforms a lifeless piece of stone into a living work of art. Again, if this is not alchemy, what is?
In my next blog post I’ll tell you which is the truer reality – abundance or scarcity. Click here to read it now: “Of Artists and Alchemy (Part 2).”