I once sent an April Fool’s email offering readers the opportunity to use my shower, since that’s where so many profitable ideas come from.
People thought it was a hoot.
But was it really a joke?
You see, most of us artists who are entrepreneurs like to think we spend our days thinking.
Simply because we’re not digging ditches, or pushing 1s and 0s for “The Man”, we fool ourselves into believing we’re thinking.
If we’re reading white papers, we think we’re thinking
If we’re researching a topic, we think we’re thinking
If we’re having meetings with our staff, we think we’re thinking
If we’re Skype-ing with clients, we think we’re thinking
If we’re analyzing Adwords campaigns, we think we’re thinking
But, if we’re honest with ourselves, we’re still merely working.
Because real, breakthrough thinking rarely (ever?) happens while you’re at your desk, in front of a laptop, or doing anything that has even the slightest aroma of “work”.
I work no more than 3 hours a day, unless you count pleasurable reading and talking as work – which in a way it is for me, because that’s when I have my best ideas. If I’m lucky enough to be inspired, it usually comes while I’m walking on the beach like in the video below, cycling, on holiday, or sleeping. I know that I achieve more when I work less.
So, are you really thinking or are you just working?
Here’s a good way to find out…
-How much time do you spend cycling, walking, swimming, lifting weights or doing yoga?
-How much time do you spend reading for pleasure?
-How much time do you spend in unstructured conversations with no discernible business agenda?
-How much time do you spend on holiday?
-How much time do you spend listening to music, strolling through art museums, doodling, painting, playing the drums, doing crossword puzzles, or just staring out the window?
-How much time do you spend sleeping, showering, playing with your kids or romancing your significant other?
If you’re like most artist entrepreneurs, the answer is “not much” or “not enough”.
And that means you’re not on track.
At least not much.
Or not enough.
You’re not giving those breakthrough ideas (the only kind of ideas that will take business and life to the next level) any access to your brain.
You’re just working…and thinking you’re thinking.
If you’d like to find out how to spend more time working less and thinking more...doing the things that attract breakthrough ideas, then check out my FREE Video Training for Artists.
The FREE Video Training for Artists is a 3-part video series that covers everything you need to succeed as an artist online.