These are good questions for every artist marketing art online. And when I tell you the answers to these question, I think you’re going to get just as excited about them as I am.
What is AdRoll?
They boast a 97% customer retention rate and a $10 return for every $1 invested in advertising.
And they just recently topped a hundred million in sales. So this company is no small bag of potatoes.
What is retargeting?
Retargeting is an online advertising technology that serves customized ads to people who have indicated an interest in your brand by visiting your website.
These users will see your ads as they navigate to their favorite blog, news site, or sports page.
Technically speaking, you place a pixel, or small snippet of code, on your blog or website to begin. This pixel identifies how potential customers interact with your website and allows for segmentation of those customers for later advertising targeting.
What I like about retargeting is that your ads are shown only to viewers who have visited your website. They are already familiar with you and your products or services. Your ads are shown over and over to these visitors and become powerful reminders of you and your brand.
The ads follow your website visitors as they navigate across the internet showing up on the huge network of advertising partners.
Your ads also follow your website visitors to their Facebook pages. You can create special ads that will show up in their Facebook timeline. How cool is that?
Retargeting returns $10 for every $1 spent on advertising.
AdRoll has a two week free trial. You can open an account and start rolling right away absolutely free.
I strongly suggest that if you are using any sort of paid advertising that you should try AdRoll.
I use it and you should too.