When you sell art online, your biggest enemy is cynicism and skepticism. And that's why you'll win the online art selling game by exposing truth, not hiding it.
A few years back there was a huge securities fraud suit against ten leading Wall Street investment firms. The analysts were in bed with the brokers. (Big surprise, huh?)
And all those "buy" recommendations from the so-called experts were tainted.
Which means for any independent operator in the securities business, this was a golden opportunity to educate the public on what happened, and polish their own halo.
It was a perfect chance to write newspaper columns, discuss it at seminars, write reports like "10 Ways You Can Know if Your Investment Advice is Tainted," issue press releases, get on radio talk shows, and talk in plain, honest English about Wall Street's evil den of thieves.
How to Sell Art Online
Now there are some points to remember about being believed and overcoming this enormous inertia of skepticism and cynicism. If you want to sell art online, the ideas below will help you be more successful.
- First, although I advocate charging for training and getting paid at every possible opportunity, every step along the way you should still be a giver, not just a taker. That's why I like blogging, white papers and reports - it's a way of giving out your knowledge and skill, inexpensively, before you ask people for money.
- Second, it's getting progressively harder to accomplish the one-step sale. To sell art online, it's going to take repetition and multiple contacts. It'll mean free reports. Multiple letters. Follow-up e-mails. Newsletters. A hand-written note after the sale.
- And it means the "damaging admission" of what you really aren't good at. And referring a customer who doesn't match you very well to a competitor (yes, a competitor) who can serve them better.
Frankly it's hard to imagine that a company who does all of these things is "faking it." Customers can tell. When you do all of these things, you'll be more believable than everyone else out there.
I use Aweber as my email newsletter provider. My newsletter helps me to connect with my customers and build trust and eliminate cynicism and skepticism. I strongly suggest you do the same to sell art online.