Have you ever wondered which is better, which is worth more to your internet art business? 1,000 Facebook Likes, 1,000 Twitter Followers, or 1,000 Email Newsletter Subscribers?
These questions are at the heart of a successful internet art business. If you are like most other artists who are trying to get their internet art businesses up and going, you have a limited amount of time and money to promote your new venture.
So you have to focus your efforts on the most profitable platforms first, and then diversify from there.
But which platforms give you the most return most quickly? There are so many ways to promote yourself on the internet. Of course, you have the big social platforms like Facebook and Twitter. These powerhouses can’t be overlooked.
You have blogs, static websites, and email newsletters to get the word out about your work.
These few that I just mentioned above are only the tip of the iceberg in the internet arena. So the choices are dizzying to say the least.
Which is Better?
The Direct Marketing Association (DMA) has quantified all of these platforms into a dollar amount comparison. It makes it easy to understand which platform gives you the most return for every dollar that you spend.
Do you know what they recommend?
They recommend Email newsletters as the most profitable of all the platforms. Their studies show $44 returned for every $1 invested in an email newsletter.
By comparison, social media such as Facebook and Twitter only returned $12 to $20 for every $1 invested.
So email newsletters were by far the leader with more than twice as much returned per every $1 invested. Wow! Twice as much return. You can’t argue with that.
So using these statistics as a basis for a beginning strategy for your internet campaigns, it becomes crystal clear where you must focus your efforts first: an email newsletter.
I have seen this time and again in my internet business. The email newsletter is where the profits are to be made. If someone offered to give me 1,000 Facbook Likes, 1,000 Twitter Followers, or 1,000 Email Newsletter subscribers, I would take the 1,000 Email Newsletter subscribers any day. I use Aweber as my email newsletter provider.
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