Have you ever thought about what was at the heart of a successful art blog?
Have you ever wondered about the real essence of an art blog, what are the guiding and underlying principles that will make it a true success?
A lot of artists out there trying to start up their art blog and art website get this all wrong.
I see it all the time. I look at a lot of art blogs and art websites.
Every day artists write me and ask me to look at their websites or art blog. And I try to look at every one.
What I see when I look at a person’s new art blog or website always makes me think. I think about how the first inclinations that you have when you go to put up your art blog or art website are usually all very wrong.
What do I mean?
Your first inclinations, like mine were in the beginning, are to make the blog all about you. You get all excited and pumped up thinking that you are going to become a celebrity.
And all you can think about is getting the show on the road, telling the world everything you think they want to know about you.
I remember when I first started this art blog. Yes, I was really excited. And, of course, I was going to tell the world all about Me. It was going to be: ME, ME, ME, ME!!!!!!!
But luckily, before I really got going, I did some research and reading about blogging. And luckily, I changed my tune before I got too far along.
Nothing will sink your art blog faster than just blogging about yourself, your latest paintings, your newest work, the skiing trip you took last week.
Because unless you’re a famous movie star like Brad Pitt or Angelina Jolie, nobody cares about you personally. Nobody cares about your newest paintings, or what you did last Thursday.
Sorry to burst your narcissistic little bubble, but I’m trying to tell you the truth here.
Secrets of a Successful Art Blog - You Only Get to Keep What You Give Away
So what is the real essence of a successful art blog? Giving stuff away, and I’m talking about mainly information here.
You give and you give and then you give some more.
Specifically, what kind of information do you give away? You give away everything you’ve got stored up there in that big, beautiful brain of yours.
You give away stories and articles that educate and entertain your audience. And then share and give away all your most cherished secrets concerning your craft or art form. Tell us your secrets how you paint what you paint, or sculpt what you sculpt. Give us the secrets how you have become the success that you are today.
If you’re a photographer, you give away everything you know about cameras. If you’re a graphic designer, you give away everything you know about your tools and your craft.
Does this make sense?
In the final analysis, it’s all that really matters. It’s how much you give away that will finally equal how much you get to keep in loyal readers, subscribers, and sales.
Always remember: You only get to keep what you give away.