The Big Picture: Your Online Art Marketing Strategy

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Before you begin the lesson modules, I want to show you the big picture–where this course will take you in building your online art marketing strategy.

As you work through the course, you will be learning how to build and put in place each of the important parts of the strategy shown in the diagram.

This article will give you a brief summary of each of these topics. You will also be given an exercise to do that will compliment and fulfill the direction of the plan.

As you build each step in this plan, you will be creating multiple streams of income.  You will create income from sales of art information products, webinars, and products from you art gallery, which will include originals and reproductions.

1) Blog

The blog is the main ingredient in this plan. Your art blog is the core, the hub from which all other parts of the plan emerge. All the lessons in Module 1 will show you how to create and run your art blog like a pro.

I recommend a WordPress blog. WordPress is, without question, the best blogging platform available. WordPress is easy to use. It can be set up in only minutes. And it can grow as your business grows. And best of all, it’s free to set up.

I also recommend that your site be self-hosted. That means that you should have your own dot com address, and your own hosting service. This can come later if you like.

I started my WordPress blog without being self-hosted and ran it that way for about a year. You can do the same if you like. It’s completely free to do it this way. And it gives you a chance to get into blogging and test the waters a bit before you go “pro” with your blog.

Online marketing is all about content marketing. That means that you must teach something that is related to your subject. For instance, if you are a watercolor artist, you could teach others all that you know about watercolor painting.

2) Email Newsletters

Email newsletters are an important part of this plan. The lessons in Module 2 will show you step-by-step how to set up and operate a successful and profitable email newsletter.

An email newsletter should have an educational aspect to it. It should teach your readers something. It should educate them about a particular topic that is related to your blog. For instance, if you are a photographer, one of your email newsletters could be about helping new photographers learn all about cameras and photography. If you are a graphic designer, one of you newsletters could be about helping new design students learn the ropes of graphic design. Are you starting to get the idea?

You should start out with at least one email newsletter. In time, you will want to have more than one newsletter. You goal should be to have two to three newsletters. But that will come in time, perhaps in three to five years.

3) Social Media

Social media is an important part of this plan. The lessons in Module 3 will show you how to integrate social media into your overall plan. They will show you how to drive massive amounts of free traffic to your blog using social media. I will also show you how I effectively use paid advertising to drive traffic and build subscribers to my newsletter.

4) Webinars, Online classes

Webinars and online classes will be covered in depth in Module 4.  Webinars help you to build a more intense connection with your customers. They help you to connect in real time, which is vitally important to building online success.

5) Fine Art Gallery

Your fine art gallery is the part of your blog where you showcase your artwork. The lessons in Module 5 will cover the best ways to set up your art gallery. You should consider showcasing original artwork as well as reproductions in your online art gallery.

6) Art Information Products

Art information products are an important part of this plan. These products include ebooks, reports, audio files, video files, and other products that can be sold as instant downloads. These kinds of products are important to your success when selling online. In fact, the majority of products successfully sold online come from this category.

Exercise 1

Before you begin your learning modules, I want you to do an important exercise. I want you to think about and write down some topics for newsletters and blog categories that will be on your site.

What are you most passionate about? What do you know that you could teach to others? What would you enjoy teaching to others?

Here are some examples:

If you are an oil painter, you could teach others all about oil painting. You could help others understand color theory.

If you are a watercolor artist who loves and makes paintings of flowers and gardens, you could teach others all about flowers and gardening. You could take your love of this subject and turn it into a “how-to” guide for gardeners. You could also teach lessons on the art of painting flowers.

If you are a landscape painter, you could take your love of the outdoors and write blog articles and a newsletter about the beauty of your country’s national parks.

Your blog and newsletter could focus on how to make a home more warm and inviting with art.  Your articles would be all about beautifying and enhancing the home with art.

If you paint pet portraits, you could take your love of pets and write blog articles and a newsletter all about pets.  You could write all about cats or dogs  and how to care for them in the proper way.

If you are a sculptor, one of your email newsletters could be about helping new sculptors learn all about the methods and materials of your craft.

If you are a graphic designer, one of you newsletters could be about helping new design students learn the ropes of graphic design

These interests and passions that you have will translate into categories on you blog and themes for your emails newsletters.

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