How to Super Charge Your Art Career With Momentum

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Your art career needs forward momentum

Creating momentum is as if you really are trying to get a large heavy ball to roll. It takes an immense amount of power, effort, fervor, intensity, focus, and attention span to even get the thing to budge.

Do you feel like you are stuck in your art career?  Do you feel that life is “against” you, that your “luck” is bad, that someone is standing in the way of your art career?

Not long ago an artist came to me for help in growing his art career.  His name was Rick and he was an excellent and well-trained representational oil painter. He had worked almost 2 years on putting together about 20 really beautiful oil paintings of the American southwest.

He complained that he was having a lot of bad luck.  He couldn’t get a gallery interested in giving him a show.  He had also tried putting up a website. But after a short time realized that he wasn’t getting any visitors to his new site and was not getting any sales.

After talking to Rick for a short time, I quickly realized his problem.  He refused to accept responsibility for not having enough intensity to create momentum so his so-called luck would change.

To me, Rick is a case of someone who wouldn’t work hard enough and with enough intensity to get the ball rolling in his art career.  He is like a lot of artists I meet, people who break my heart because they have been taught to be mediocre by making a habit of moving at half speed, and they are very bitter about it.   The mean ole company, my nagging spouse, my disrespectful kids, and life in general has turned on me is the attitude they have adopted.

Backward momentum is as powerful and hard to stop as forward momentum.

Super Charge Your Art Career With Forward Momentum

Momentum is so important that it does not have to be pretty.  At one of my first art gallery openings in New York City, the gallery director told me to “look confused, but stumble forward.”

My team of art marketing experts constantly reminds me that huge amounts of activity will beat the smart guy every time.  In marketing if you create a huge splash of contacts and exposure even if it isn’t perfect or well analyzed, that will create momentum where two perfect phone calls will probably sell nothing.

Too many times when any of us are trying to create momentum in our art career we want to do a couple of things perfectly instead of an immense level of activity that might not be as pretty, but gets the ball rolling because of the shear energy involved.

Momentum is seldom created by pretty activity, but instead by tons of activity, hard work, and usually a lot of ugly mistakes.

Momentum is strange.  Whether it is in relationships, business, or finance it seems to have the same properties.

It is hard to get the ball rolling.  Creating momentum is as if you really are trying to get a large heavy ball to roll.  It takes an immense amount of power, effort, fervor, intensity, focus, and attention span to even get the thing to budge.

But we all know that once the thing starts moving it takes on a life of its own.

So are you ready to dive in and turn up the momentum in your art career?  Are you going to raise your level of intensity and passion and go for it without embarrassment?

If you do not pay the price of intensity, momentum, attention span, and initiative you will pay the price of mediocrity.  You will just be normal, and who in their heart of hearts really wants to be just normal?

Comments

  1. Artist Sarah Hinds says:

    Time to get the ball rolling methinks…:D

  2. I am definitely ready to jump start the action. I know that I need to add high potential buyers to my mailing list. Not sure how to go about that. I have asked for referrals in the past. I wanted to have some effective accolades for my watercolors and so I just sent out an email asking for a sentence or two about “why you like my work, why someone would buy my paintings, or what makes my work stand out” – have received some great responses. So I have something to quote in a mailing. Also am thinking about putting prices on my website – I have received mixed advice on that, but I think it might be a good idea. Any thoughts on what would be a good campaign to get some market attention? I have joined Art Collector Maine’s online website and their book “Maine Art guide” at an investment of $3000.00 for the year. It’s my second year with the online gallery. Really no results from the first year.

    • Gary Bolyer says:

      Hi Evelyn,
      I recommend a WordPress blog with an email newsletter. This is your best platform for a long term marketing strategy. Please sign up for my Smart Art Marketing newsletter to learn more. It’s free. Thanks again.

  3. Hi Gary, it is very true – Once I get going I get a huge amount of support but finding time with a full time job is very hard! I keep thinking “I’ll get started on the weekend” but other things come up.
    I will have to start scheduling studio time like an appointment to get things started!!

  4. Thank you for the encouragement, Gary. Ready to jump in!

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