How to Sell Art Online


how to sell art onlineDo you want to learn how to sell art online?  Are you looking for ways to increase your online art sales?  Or do you wish you had more art buying customers?

A lot of artists want to know how to sell art online.

There are 4 important things you need to get art sales and more art-buying customers online.  None of them are rocket science, and are easy to carry out in your online art gallery.

1) Pictures, Pictures, Pictures

To sell art online, you need pictures of your work.  Lots of pictures. But I'm not talking about just one picture of each painting.  What you need is at least 5 to 9 pictures of each work of art.


You need to show each painting (or whatever it is you make) in as many settings as possible.  This gives each customer an opportunity to see it in a setting that might match their own tastes and room setting at their home.  For example, you need to show the painting in 2 or 3 frames.  Then take the framed pictures and put them in 2 or 3 different living rooms or bedrooms.

I use Adobe Photoshop to virtually put the pictures in different frames and then into

Pictures are a good starting point how to sell art online
Add pictures of your art in a room setting to sell more art online.

different room settings.  Here are some examples of pictures I have used over the years to sell my work.

In the example at the right, I show my painting with a pink couch. I have received all kinds of comments about this setting. Some people love it, some hate it.  It's all a matter of taste.  That's why you need to show each painting  in at least 2 to 3 room settings.

Then I show the same painting below in a more conventional room setting and without a frame.

You will want to show each painting with and without a frame.  Some people don't want to worry about having to buy a frame.

Are you starting to get the picture here! (lol - no pun intended)

Learn how to sell art online by adding more pictures
Put the same painting in different room settings. Show that the painting can be hung with or without a frame.

The more pictures of each painting you use in different settings gives your potential customers more chances to see it in an environment that they might really relate to and love.

This will make them more likely to hit that "Buy Now" button.

There are a lot of photo shop software out there that will do this for you.  I think there is a free software online.  I haven't used it and I don't know if it does layering like this.

If you don't know how to work Adobe Photoshop or any of the other photo shop software, or if you don't have the software, run an ad in Craigslist and hire someone to do this for you.  Yes Virginia, it's that important.

Adding a video with you holding the work and talking about it would be another great idea.

2) Vivid Descriptions Sell Art Online

There is an old saying in the advertising business:  The more you tell, the more you sell.

Descriptions are one of the main elements you need to master when learning how to sell art online. You will want to make your description as detailed and as vivid as possible.  Include all dimensions, of course.  You may want to include weight if you charge for shipping.

A detailed description helps you in two main ways.  It helps search engines find your listing online (make sure it is at least 300 words and more for search engines).  And a colorful description of the artwork helps to sell to your customers.

Remember, they are not there to hold your artwork personally in their hands, so you have to give them every possible other way to experience your work.

Be sure and use bullets to point out the main features.

Click here to take a look at my online listing for this print to learn  how to sell art online.

Here is my description for the painting shown above:

"Mount Rainier National Park" by Gary Bolyer

Snow-covered Mount Rainier reaches up majestically toward a cloudless sky.  Wildflowers cascade across the alpine meadows in this museum quality giclee art print by Gary Bolyer.

This is a 16" x 20" museum quality giclee art print.  It is printed on a stretched cotton canvas and is ready to hang with or without a frame.  It will come with a certificate of authenticity signed by Gary Bolyer.  This print comes with a 100% Money-Back Guarantee.  If you are not completely satisfied, simply return it for a full refund. No questions asked.  FREE shipping worldwide on this print.

Mount Rainier National Park is a United States National Park in Washington state.   It has 368 square miles (950 km) including all Mount Rainier, a 14,411-foot (4,392 m) stratovolcano.  The highest point in the Cascade Range, around it are valleys, waterfalls, subalpine wildflower meadows, old growth forest and more than 26 glaciers.

The volcano is often shrouded in clouds that dump enormous amounts of rain and snow on the peak every year and hide it from the crowds that head to the park on weekends.

  • Giclee art print
  • Museum quality
  • Measures 16" x 20"
  • Stretched cotton canvas, ready to hang with or without a frame
  • Comes with certificate of authenticity signed by Gary Bolyer
  • 60-Day 100% Money-Back Guarantee.  If you are not completely satisfied, simply return it for a full refund. No questions asked.
  • The frame shown above is not included with this print
  • FREE shipping worldwide on this print

 3)  Social Proof

Social proof is another element you need to consider when learning how to sell art online.

You need lots of testimonials scattered all around your website on different pages.   Some marketing experts recommend 2 or 3 testimonials on the front page (above the fold, which is the first screen they see when they land on your page). Video testimonials are the best.  If you can't get video testimonials from your customers, just go with the written ones.  Be sure and get their permission to use their names on your pages.

I use the testimonial from U.S. Ambassador John Herbst on the front page of my site.  The Ambassador and his wife, Nadya, selected my original oil paintings for their Ambassadorial residence in Tashkent, Uzbekistan, which is in Russia. You are not going to miss that large testimonial headline when you land on my page, and that's the point.  A testimonial like that adds immediate credibility to your reputation online. I use other testimonials on other pages on my site.

4)  Money-Back Guarantee

You must offer a 100% money-back guarantee on all products you sell online.  It's an absolute necessity today for online selling.

If you do not offer a guarantee, most people will hesitate to buy from you.  This standard is set by the major retailers and most people expect it.

Be sure and state your guarantee clearly on your product page, because it is a great selling point. I offer a 60-day money-back guarantee on all of my products that I sell online.

This Post Has 4 Comments

  1. karenlongden

    Great pointers Gary! Thanks for sharing your knowledge and experience. I shall certainly inculcate them in my marketing strategy. I have never offered the money-back guarantee but shall certainly give it a try!

    1. Gary Bolyer Fine Art

      Hello Karen,

      Good to hear from you again. I always appreciate your input. I always offer the money back guarantee. I think everyone should. Thanks again.

  2. Australian Contemporary Artists

    I appreciate your tips for selling art online. I noticed that many artists are using the online platform for selling their paintings and earning good profit in return.  

  3. E . G . Wartmann

    Gary ! Because of the smell do i paint wildflower with CASEIN ( Tempera ) do you have experience with this media ?

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