Trends That Are Changing the Way Brands Market to Consumers [INFOGRAPHIC]

The times are changing, along with how we share and receive information.  Realizing this, marketers have started dropping traditional techniques, such as flyer dispersion and running weekly ads in the morning paper, in favor of content creation…

What Can an Artist Learn from Napoleon Hill?

First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination. – Napoleon Hill The greatest thinkers throughout history have always elaborated on the importance of imagination as the foundation of success, as Napoleon Hill does in […]

What Artists Need to Know About the New Facebook

If you go down in the flood, it’s gonna be your fault… -Bob Dylan This note may seem like it’s only for Facebook marketers…but it applies to every artist marketing art online…so stick with me. I don’t want to say, “I told you so”, but… This week the Wall Street Journal reported that, come January, […]

The Number One Priority for Artists Online

Hey there.  Quick warning – this article is going to start out on a “not so happy” note.  I know, not my usual style, but today it’s important to visit the dark side. I wanted to share with you one huge regret I’ve had since leaving corporate and starting my own business. If I could […]

Which is Better for Artists? Facebook Ads or Google Adwords?

Which is better for artists marketing art online? Facebook ads or Google Adwords? Last year, I added Facebook ads to the toolbox. And I believe if you are an artist marketing art online you should be using Facebook ads. Until recently, Google AdWords had no equal. Not even close. The features, scalability, the sheer power […]

Proof that Honesty Can Close a Sale?

One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, “Since you’re in real estate, there are other systems you should buy that would […]

Sell Art Online by Building Trust

I once had a friend (John) who was a sales rep and one of his clients was a 30-something single woman. She and John had a nice friendship and they were having dinner one night and she was complaining about how she couldn’t get a man. He said to her, “You really are a good […]

Of Artists and Alchemy (Part 2)

Intel makes chips out of sand, and Microsoft literally creates software out of thin air. Neither of them has to steal anything from anyone to do it, either. It’s called alchemy. The creation of something out of nothing. 100 years ago, we didn’t have cars, airplanes, TV’s, computers or skyscrapers. Now we do, and we […]

Of Artists and Alchemy

Listen up, because I’m about to explain one of the most critical, most fundamentally misunderstood realities of economics. This simple truth could change the way you see everything. The essential reality is that making art and creating a successful art business is alchemy. Remember the alchemists from the middle ages? They sought a formula to […]

Artists and the Right Brain Connection

I was consulting with a client, Michael, recently and he made this comment… “Gary, I’ve been applying the Smart Art Marketing Pro principles to my life and business for the last year or so, and now I have a very odd problem. I don’t know what to do with all of my free time. Tell […]

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