Do We Like Being Hamsters on a Wheel?

The alarm clock meep-meeps at you at 5:45am. You hit the snooze once or twice, and then roll out of bed and rub the 5 or 6 hours of sleep from your eyes. Shower Dress Coffee Commute Then it’s straight to the inbox, the voice messages, the texts, the snail mail, the faxes. A flurry […]

How to Get Thousands of Free Twitter Followers

Would you like to have thousands of enthusiastic Twitter followers? And would you like to get those thousands of followers for free? If you answered yes to the above questions, then you are in the right place. I am a Twitter expert and advocate. I LOVE Twitter. And I have thousands of Twitter followers. Just […]

Does Your Outdated Art Marketing Need Disrupting?

When you call a cab company, a 56 year old woman who smokes 3 packs a day says “hello” in a scratchy voice and puts you on hold. She tells you your cab will be there in 45 minutes. 55 minutes later you call back, wondering where your ride is. She says “I’m sorry, sir, […]

Why an Art Blog is the Key to Automated Sales

When I was a young pup in sales, my commission checks were pretty skinny. I would look around at the older guys in the rep firm I worked in, and try to imagine what it would be like to collect sizable commission checks for a sale I’d made a long time ago. Mike was an […]

Professional Artist or Employee? It’s Your Choice

How do you view change? Is it frightening and intimidating? Or is it an opportunity for positive transformation? When Charles Dickens was a small boy, his father was sent to prison for poverty. As a result, the theme of imprisonment appears repeatedly in his many articles and novels. In one short story he wrote about […]

3 Keys to Building Your Art Brand Online

Have you ever wondered what is the basis of building a strong art brand online?  Have you wanted to build an art brand online but was not sure how to do it? There is a lot of talk these days about building brands.  There’s lots of books on the subject and lots of articles about […]

Which is Better? Facebook Likes, Twitter Followers, or Email Newsletter Subscribers?

Have you ever wondered which is better, which is worth more to your internet art business? 1,000 Facebook Likes, 1,000 Twitter Followers, or 1,000 Email Newsletter Subscribers? These questions are at the heart of a successful internet art business.  If you are like most other artists who are trying to get their internet art businesses  […]

Why Residual Artist Profits Are Better Than Wages

Which do you think is more valuable, residual profits from an online art business or wages?  Which has more security over time? This is a tough issue. Our culture teaches us to expect wages for our time–the person who makes ten dollars an hour wants twelve, the attorney who makes a hundred dollars an hour […]

Artists: Do You Have A Killer USP?

Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction than you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts his call through, she says, “Fidel Castro on line 2.” Do people call you up or email you and say, “I want this list of […]

Buying and Selling Art – NOT Rational

One time an art gallery owner, Nick, told me: “My WIFE makes EMOTIONAL decisions. Like when she buys a vacuum sweeper. But I make LOGICAL decisions.” I asked, “You only make logical decisions, Nick? All your cars and investments and business purchases are completely rational. Is that right?” “That’s absolutely right.” (Just the week before […]