Bionic Rats, Hyper-Evolution and the Future of Your Art Business

At first… it was just genetically modified rats. Then it was genetically modified rats with Monster energy drinks. Then it was genetically modified rats with energy drinks & bionic arms and legs. Then the rats got nuclear reactors. Then they got GPS. With smart phones and internet connections. Then they got Rat Rockets and Rat […]

Artist Resources

Welcome to the Smart Art Marketing Artist Resources section, a curated list of the tools and websites I strongly recommend for building and optimizing your business. I have tested every recommendation on this page. Many of the resources listed here are crucial to running my business (or were crucial to developing Smart Art Marketing to […]

What Does It Take to Earn an Art Sale Online?

What do you think it takes to get your customers to actually make a purchase of your original art online? What does it Really take to earn an art sale online? Sometimes it can take just a little bit of luck, like being on the right page at the right time. Sometimes, it’s random. Most […]

Can Your Art Business Add a 3rd, 4th and 5th Gear?

“We had a really difficult problem. Gary pulled our online art business apart and put it back together again. It’s going to completely transform our business. It’s going to take about 30% of the time we currently spend on our business and it’s going to at least double our income” -Daryl Grant, after finishing the […]

Is the artist “ocean” you’re fishing… really a pond?

There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I’m going one step further and ask, “What ocean are you fishing in?” See most online artists and marketers define […]

Is Your Art Business Goal Oriented?

What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you’re on track if you don’t have a way to measure your progress — even an informal method? I don’t bring this up to make you […]

What Artists Need to Know About the New Facebook

If you go down in the flood, it’s gonna be your fault… -Bob Dylan This note may seem like it’s only for Facebook marketers…but it applies to every artist marketing art online…so stick with me. I don’t want to say, “I told you so”, but… This week the Wall Street Journal reported that, come January, […]

Proof that Honesty Can Close a Sale?

One time, very early in my business, back when every last dollar was precious, a guy called me on the phone. He was ready to spend $1000 on my Lead Generation system. He mentioned he was in real estate. I said, “Since you’re in real estate, there are other systems you should buy that would […]

The Magic of Building Trust Online

A very long time ago, back in my Amway “pink Kool-Aid” days, I remember meeting a prospect at Perkin’s or Denny’s or one of those coffee-and-pancakes places that are just one step above McDonald’s. This guy, I honestly don’t even remember his name, was one of hundreds of “coffee meetings” I plowed through. I barely […]

2 Tips for Using Video in Your Art Business

The shortest path from your message to peoples’ wallets is video. Wouldn’t ALL of us make more videos if it wasn’t such a pain in the butt? What if video was a whole lot faster and easier? Surely there’s an easier way… and it turns out there is. A handful of inexpensive apps and elbow […]