Welcome to the Smart Art Marketing Artist Resources section, a curated list of the tools and websites I strongly recommend for building and optimizing your business.
I have tested every recommendation on this page. Many of the resources listed here are crucial to running my business (or were crucial to developing Smart Art Marketing to where it is today).
Online Art Business Essential #1
A Website With Blog
A website is the first essential of any profitable passive income business done online.
There are a few free options like Blogger, Tumblr, or WordPress.com. WordPress is the blogging platform I use, but I don’t recommend the free path for three important reasons:
- When you use a free service, your domain name will almost always be an “extra” extension to the service provider’s own domain. For example, if I created Gary Bolyer on Tumblr, the web address would be http://GaryBolyer.tumblr.com instead of http://www.GaryBolyer.com.
- You have fewer customization options for design, functionality, and revenue. For example, I know that with free WordPress.com sites, you are limited to using only certain plugins, and you aren’t even allowed to advertise.
- When you build your business on someone else’s platform, your business is vulnerable to any changes they might make. For example, if Tumblr closed tomorrow, you would lose your business entirely.
These three reasons alone are exactly why I recommend going with a self-hosted website. You have more control, it looks more professional, and you can truly call it your own.
Online Art Business Essential #2
An Email Newsletter
An email newsletter is the second essential of any profitable passive art income business done online.
An email newsletter is the main revenue driver of your entire online art business. Without an email newsletter, you essentially have no business at all.
Your email messages delivered straight to your readers inbox build trust and open the door to increased sales. In fact, 90% of your art sales online will come from your email newsletter. Need I say more!
Online Art Business Essential #3
Social Media Connections
Well-mangaed social media connections are the third essential of any profitable passive art income business done online.
Successful and well-managed social media campaigns help get the word out about your online art business and help it thrive through personal connection.
Hootsuite is the social media management platform I use and trust.