Archives for March 2015

Is the artist “ocean” you’re fishing… really a pond?

There is a saying in advertising, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect (art collector, art buyer, art student), what would I want?” But I’m going one step further and ask, “What ocean are you fishing in?” See most online artists and marketers define […]

Is Your Art Business Goal Oriented?

What are your goals for your art business this year? Did you break them down into quarterly, monthly, weekly, even daily milestones? If not, why? How will you know you’re on track if you don’t have a way to measure your progress — even an informal method? I don’t bring this up to make you […]

6 Things The Most Productive People Do Every Day

Here’s a great blog post that Eric Barker pulled together over at  Barking Up The Wrong Tree  while he was researching that guru of The 4-Hour Work Week, Tim Ferris. I like it because he hits on a few habits that  productive people  have…

Business Confidentiality: The Importance of Record Control

The records that your company keeps are valuable resources, and they need to be treated as such. If you do not keep your records tightly controlled, it could come back to haunt you in the future. To help motivate you, here is a look at the reasons that…

Trends That Are Changing the Way Brands Market to Consumers [INFOGRAPHIC]

The times are changing, along with how we share and receive information.  Realizing this, marketers have started dropping traditional techniques, such as flyer dispersion and running weekly ads in the morning paper, in favor of content creation…

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