2 Tips for Using Video in Your Art Business

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2 Tips for Using Video in Your Art Business

A handful of inexpensive apps and elbow grease makes it easy to have customers share your videos on Facebook and YouTube and gain traction in Google.

The shortest path from your message to peoples’ wallets is video.

Wouldn’t ALL of us make more videos if it wasn’t such a pain in the butt? What if video was a whole lot faster and easier?

Surely there’s an easier way… and it turns out there is. A handful of inexpensive apps and elbow grease makes it easy to have customers share your videos on Facebook and YouTube and gain traction in Google.

Here are a couple of tips when you’re considering using video messages in your online art marketing.

VIDEO TIP #1: You double your persuasion when your customer hears your message with his ears, and sees it with his eyes. That’s why you should add text to the bottom of the screen.

One of the reasons Video Sales Letters work so well (even though they’re so simple and primitive) is the information is going into their brain both ways.

A marketing study was done a few years ago. It concluded that people remember 10% of what they read, 30% of what they see and hear, and a whopping 70% of what they interact with.  So adding text to your video puts you in that seeing and hearing category that will increase memory retention of your brand.

VIDEO TIP #2: Videos with music are perceived as more professional. You can dictate how you want your listeners to feel with sound design.

Adding music to your video is a snap today. Almost every video editor let’s you seamlessly include music into your video. There are also numerous apps and softwares that will allow you to expand the musical dimension of your visual presentation, ad or blog post.

I shot the video below of the Whitney Museum of American Art in New York City.  The video is very rough and not edited at all.  But I added a music soundtrack and it suddenly transforms the rough video into a moving work of art. Such is the power of music.

You can buy your music, or use free tracks.  Whether you use free or paid sound bytes, music will greatly enhance your message.

 

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