Archives for July 2014

Sell Art Online by Building Trust

I once had a friend (John) who was a sales rep and one of his clients was a 30-something single woman. She and John had a nice friendship and they were having dinner one night and she was complaining about how she couldn’t get a man. He said to her, “You really are a good […]

Of Artists and Alchemy (Part 2)

Intel makes chips out of sand, and Microsoft literally creates software out of thin air. Neither of them has to steal anything from anyone to do it, either. It’s called alchemy. The creation of something out of nothing. 100 years ago, we didn’t have cars, airplanes, TV’s, computers or skyscrapers. Now we do, and we […]

Of Artists and Alchemy

Listen up, because I’m about to explain one of the most critical, most fundamentally misunderstood realities of economics. This simple truth could change the way you see everything. The essential reality is that making art and creating a successful art business is alchemy. Remember the alchemists from the middle ages? They sought a formula to […]

Artists and the Right Brain Connection

I was consulting with a client, Michael, recently and he made this comment… “Gary, I’ve been applying the Smart Art Marketing Pro principles to my life and business for the last year or so, and now I have a very odd problem. I don’t know what to do with all of my free time. Tell […]

The Magic of Building Trust Online

A very long time ago, back in my Amway “pink Kool-Aid” days, I remember meeting a prospect at Perkin’s or Denny’s or one of those coffee-and-pancakes places that are just one step above McDonald’s. This guy, I honestly don’t even remember his name, was one of hundreds of “coffee meetings” I plowed through. I barely […]

2 Tips for Using Video in Your Art Business

The shortest path from your message to peoples’ wallets is video. Wouldn’t ALL of us make more videos if it wasn’t such a pain in the butt? What if video was a whole lot faster and easier? Surely there’s an easier way… and it turns out there is. A handful of inexpensive apps and elbow […]

The 4 Formulas for a Star Art Business

Most companies will not “ring the bell” on the Star Report quiz. Only 25% of start ups are niche leaders and only 20% of those are growing fast enough to be called “stars”. That means only 5% qualify as true stars right from the beginning. However, if your art business doesn’t “ring the bell” it […]

Can Your Art Business Be a Star?

Got this from a reader of my ebook How to Sell Art Online: The Complete Guide… “I am doing everything from selling to invoicing. Difficult to even have the time to think about (strategic) things. Had I not read the book over Christmas, I probably would not have taken the time to read it at […]

Are You Thinking….Or Merely Working?

I once sent an April Fool’s email offering readers the opportunity to use my shower, since that’s where so many profitable ideas come from. People thought it was a hoot. But was it really a joke? You see, most of us artists who are entrepreneurs like to think we spend our days thinking. Simply because […]

Do We Like Being Hamsters on a Wheel?

The alarm clock meep-meeps at you at 5:45am. You hit the snooze once or twice, and then roll out of bed and rub the 5 or 6 hours of sleep from your eyes. Shower Dress Coffee Commute Then it’s straight to the inbox, the voice messages, the texts, the snail mail, the faxes. A flurry […]

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