Have you been thinking about joining the growing ranks of artists online? But are you confused about which direction you should take on the internet?
There are lots of directions you can take when it comes to promoting your art on the internet. Some artists go with a group art site like Etsy, eBay, or Art in America Mall. Other artists create a personal website. And some artists start an art blog.
But which of these directions is the best when it comes to selling your art online? Have you ever given it much thought? Which of these choices will lead you to a truly successful and abundant artistic life on the internet?
These are excellent questions to think about when you are trying to promote your art online. But sadly, most artists never give these questions much thought. They just forge ahead without much of a marketing strategy at all. And sadly, most artists will fail online. It’s sad but true, 97% of all online art businesses will fail in their first year.
So let’s take a look at each of these choices and see which is the best, which will give you your best chance to succeed online.
Group Art Sites
There are many, many group art sites online. In fact, there are too many for me to list here. But you probably know most of the major ones, sites like Etsy, eBay, Art in America Mall, and Absolute Arts.
Many artists flock to these group sites hoping to strike it rich on the internet. They think that the huge traffic that comes to these sites every day will translate into name recognition and sales for them. But sadly, this is rarely the case. In fact, group art sites are the worst place to grow your online art business.
Why I don’t Like Group Art Sites.
There are 2 reasons I don’t like or recommend group art sites.
The first and foremost reason is that you are digital sharecropping. What is digital sharecropping? It simply means that you are building your online art business on somebody else’s land. This is never a good long-term strategy.
Think about it for a minute. When you build your hard-earned art business on somebody’s else’s land in Cyberspace, you are setting yourself up for all kinds of problems in the long haul. These sites can and often do change the rules. Lots of times these frequent rule changes play havoc with your business.
You are not master of your own universe because somebody else is making the business rules. Your business is at the mercy of someone you don’t even know.
Also, these sites can go out of business or become extinct overnight. Remember MySpace? If they become extinct or less popular, you will too. Never tie yourself to the fate of another business.
The second reason is that it makes you look like a commodity. The last thing you want to be when you are an artist is a commodity. Commodities often sell for the lowest prices.
This is the sad truth about group sites: everybody looks the same and so the sell goes to the lowest price. Pricing on these group art sites always spirals downward as artists try to compete for the next sale. Anybody can lower their prices and go out of business. Live by the low price, die by the low price.
Personal Art Website
Personal art websites are better than group art sites but they are not the best choice. Why? Personal websites, also known as static websites, are just that, they are static. They usually just have a few pages that do not change very much or very often.
Because your site is static, first-time visitors don’t have much of a reason to return or keep coming back. They see it all on the first visit and then click away never to return. And they forget about you very, very quickly.
It’s very difficult to make a static website interesting enough to keep visitors coming back.
Search engines, especially Google, are not that crazy about static websites and so they often don’t get indexed well. This means fewer visitors to your site over time.
An art blog is the best way to promote your art and art brand online. Why?
An art blog lets you be master of your own universe. When you have an art blog with your own dot com address, no one can tell you what to do or what not to do? You make all your own rules. This is the best long-term strategy for growing your art business.
Also, an art blog allows you to create fresh, quality content on a regular basis. Fresh, quality content means readers will keep coming back for more. And search engines love fresh, original, quality content. An art blog that provides this will automatically keep moving up in the search engine index ratings. This means more daily traffic to your art blog, not only from organic search traffic, but from returning readers who want to learn more from you.
Hands down, the best direction you can take to grow your online art business is an art blog. For my money, nothing better will give you that leading edge and put you in that 3% of artists who will finally share the big money pie online.
Grab My FREE Online Art Marketing Course
Want to earn what your worth as an artist and make more money? Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and converting those leads to customers and clients?
I’ve got you covered with Smart Art Marketing. And there’s absolutely no charge.
This 10-installment email course and newsletter delivers the techniques and strategies you need to know when marketing online.
Here’s what I’ve got for you:
- A systematic, simple way to understand and carry out effective online marketing.
- A clear tutorial approach to creating a profitable online art business or marketing your offline business online.
- An organized reference guide to the “best of the best” that’s appeared on my blog, and how it all fits together.